It has been two years since we have seen the introduction of the SLEEP-OVER brand with their first video. Since then a lot has changed, from the crew to the clothes and the vibe in general. Were the first video was sexy, to say the least, this one is strictly about the skating or as the founder Fatos Veseli said “I wanted this one to be for the skaters, the people that backed the brand”.
IN 2020 Fatos has taken the reigns and has pulled the brand closer to his own person. “At the start, I was wearing hoody’s, T-shirts and tighter pants but I was dreaming of the South of France. Driving along the coast in a cabriolet car. We needed and wanted to make those clothes to connect to our base but I wanted to evolve and project the brand to where I feel I want to be. Now we have gotten to a place where the designs and the cuts are our own. That means a lot.”
There is no denying that this brand is being propelled forward by hard work and love for what SLEEP-OVER means to the people working on it. Pascal Kurth & Gabriel Dimming worked on the video up to the moment the beamer projected the light onto the silver screen. “They have been the motor behind this video, not me. I want them to have their day in the sun, to shine for a moment, because they put it all into the video.” Fatos told me.
For people that have seen the brand grow, it has been quite the journey, but for the people in the know, it hasn’t been a surprise that the changes have worked. Their newest collection is being worn by both men and women alike. So cheers, to SLEEP-OVER and the hard work behind it, because that is the foundation of any successful brand.