The third and final installment of a series of collaborative moves that can only be described as bringing the best of both worlds.

Fashion and product design from a company that brings together runway and youth culture combined with the swagger of Portland’s finest, combined with a legend like Eric Koston and you get FRI.day.

Before you press play take a trip down memory lane and check out the first FRI.day 001 video:

Shot in Soulland’s home town of Copenhagen, Denmark. Featuring a strong crew consisting of Eric Koston, Hjalte, Karsten, Hugo, Ville, Jugga & Oski.

Then after we got the sequel with the 002 episode traveling all the way to Eric’s hometown of Los Angeles to show and prove that the first one was not a fluke. Check out our little talk with one of PLACE’s favorites Ville Wester here.

And now we are at the third and final stop, a stop that unlike the first two doesn’t visit a person but visits Soulland’s own Silas Adler’s home of inspiration, Tokyo. We like you are excited so press play and let the FRI.day venom spike into your veins 🐍