The third and final installment of a series of collaborative moves that can only be described as bringing the best of both worlds.
Fashion and product design from a company that brings together runway and youth culture combined with the swagger of Portland’s finest, combined with a legend like Eric Koston and you get FRI.day.
Before you press play take a trip down memory lane and check out the first FRI.day 001 video:
Shot in Soulland’s home town of Copenhagen, Denmark. Featuring a strong crew consisting of Eric Koston, Hjalte, Karsten, Hugo, Ville, Jugga & Oski.
Then after we got the sequel with the 002 episode traveling all the way to Eric’s hometown of Los Angeles to show and prove that the first one was not a fluke. Check out our little talk with one of PLACE’s favorites Ville Wester here.
And now we are at the third and final stop, a stop that unlike the first two doesn’t visit a person but visits Soulland’s own Silas Adler’s home of inspiration, Tokyo. We like you are excited so press play and let the FRI.day venom spike into your veins 🐍
Every now and then I think back to a very quiet moment in my life, a moment just after I listened to John Cleese’s high informative & entertaining speech about creativity a moment similar to this moment now.
In this speech, he talks about the two modes of creativity #1 the open mode, #2 the closed mode. In the latter you do, you have decided on an idea and you execute your plan. A plan you created in the “open” mode, a state in which you allow all your thoughts to be there is no wrong and there is no idea too big to be realized.
The point that I am getting at is that we spent a whole lot of time in the open mode conjuring up potential magazines but that with the launch of our issue #65 we have officially with the help of other executed an idea that might have sounded Ludacris when it first came to mind.
Now, we didn’t do all this alone, we had a special trump card in Stefan Marx and so when it came to launching the issue we had to play the Marx card for you to get something out of the ordinary. So without further ado, scroll through one of our most creative recaps and afterwards go to your local shop to pick up Issue #65 “The Stefan Marx Issue”.
Drawings by Stefan Marx.
Intro by Roland Hoogwater.
Our sincere gratitude goes out to Nike Sb for the support, Sondre & Tereza for their musical efforts and of course all who attended both to see the new issue and the ones that came to show love to the women that skated their asses of in “GIZMO” you are the best!
Danijel or Juggaboltz as some call him has again gathered his strengths and teamed up with Kuba Kaczmarczyk for this Grey Area follow up “Neverwhere”.
To “Jugga” this might have been the hardest one to film because like many other “grown-ups” he has grown up things to do. Things that take him away from the board and in our opinion, because of those hurdles, this part shows you the determination and hard-headedness of a person like Mr. Stankovic.
When we asked him about this part and his current relationship with skating he told us he was:
“Too young to be tired but too old to be relevant…”
Obviously, a combination of self-deprecating humor and willingness to still compete has hit Danijel in 2019. but it shows that he is trying to talk to the younger skaters. Skaters who might not know all about sharing your platform with your friends or using a song suggested by a collaborator like Silas Adler (from Soulland) and all the while he is showing us all that spot and trick selection always matter.
Jugga is not afraid to put himself out there and say or show you what he likes and dislikes. And in 2019 we think opinions matter as much as ever. So when the opportunity was presented to us to showcase these things in motion we got excited and jumped on the opportunity to show them to you.
But enough talk for now! We are excited to premiere a part by one of our favorite skaters for 24 hours exclusively here on Place!
Text by Roland Hoogwater.
Photo by Martin Hallberg Special thanks go out to Kuba, Danijel and all the others that made this possible.
Remember that song by John Lennon, “Working Class Hero?” It is possible you don’t, after all. I won’t assume that most of you reading this were alive when Lennon was a thing. Have you Googled the song? If so, does the chorus sound familiar? I personally think the overall song is a bit of a downer, but the chorus really hits home. “A working class hero is something to be!” Now let’s talk about who these people might be.
Photos by Danny Sommerfeld.
Text By Roland Hoogwater.
This story started in Barcelona, circa one year ago. Nike invited a group of employee’s from some of Europe’s finest skate shops on a trip. It must have been a surprise to most, not particularly the owners of the shops, but to you and I, that they were invited out to Barcelona. Having worked in a skate shop myself for seven years in the past, I can only imagine what that must have felt like.
“I got an invite to Barcelona and when I arrived I saw a shitload of people from other shops!”
Once everyone arrived, most didn’t know what to expect. I imagine it took some time to process everything. As things progressed, it became clear that they had the opportunity to do something that most employees could only dream of.
Skip this part if you work at a shop because it will sound all too familiar.
Before we get to the Barcelona story, let me explain something about the mechanics of working at a shop. First off, what the customer wants, the customer gets. If a 12-year-old kid wants to skate a canvas boat shoe, they will, in fact, convince their mother to buy them just that. Even if you explain to the parent that they should spend their money on a rubber/suede/leather or that new synthetic stuff that the Nyjah shoe is made of.
You cannot win, but over time a good skate shop can and will educate you. Not only is it the meet-up spot for you and your friends, it is also where you go to compare the graphics of a sheet of Grizzly grip tape to one of Shake Junt grip tape. In some sense, it is a place that helps build our culture.
The more a kid visits a shop, the more he/she will be open to suggestions. They might even ask you about your favorite shoe to skate. When you are honest, they listen to your suggestions, and in a way look up to you for other skate advice.
Being surrounded by skate product all day can drive you mad after a week in the shop. The conversations you have amongst your colleagues might sound something like this:
“I like the graphic, but the shape is a bit too mellow for me.” or “I love the shoe but why didn’t they make it in color X or out of material Y?”
Random skate shop employee.
“It was cool to meet other people, to skate with them, and exchange ideas together. It was very insightful.”
Some may like to nag, but at the same time, these kinds of talks can also spark a fire. You may have a friend who can screen print something, and before you know it, you are putting a painting by Giorgio de Chirico on a board or a t-shirt. Some might even have a lot of success and are now selling to the same retailers that once employed them.
So basically, in Barcelona, it was time to show and prove. Nike created a game and put four people from different skate shops together with a designer. Together they brainstormed for an hour, taking shop talk into the design of an actual shoe. A Nike shoe made for skateboarding to be exact. Just to put it into perspective, imagine if you could take the stitching off the toe of a Janoski shoe. Remove the three stripes of a superstar, or take the rubber toe cap off a Chuck Taylor and replace it with whatever material you like. That is what we are talking about here.
“We wanted a 90’s vibe for our shoe and skateboarding has this classic tie to hip-hop, look at videos like Zoo York’s Mixtape.”
After their 60 minutes were up, all the teams had 5 minutes to present their idea for a shoe. In the end, Charlie O’Donnell from Note in Manchester, Erik Westman from Streetlab in Malmo, Grant Dawson from Supreme in London, and Yann Felixain from Riot, Bordeaux’s were the winners.
That was a year ago now, and this is where we, PLACE, come in. Because before your Nike shoe is ready to roll off the shelves, you need to celebrate by going on a trip together to test it out! And since Malmö, London and Manchester are not places known for having great weather conditions, Bordeaux was by far the best option.
“I love the way they look, both when you look down or see them on someone other peoples feet!
Remember when I said the weather conditions were best in Bordeaux, well the moment we arrived it felt like we had flown into Manchester. Grey, rainy, and cold. Most of us didn’t pack a hoody or a real jacket. It only lasted for about two hours though, but I guess May has its way.
Bordeaux is an excellent place to be. An old town close to the sea with lots and lots to offer young people. Skaters in particular. We have all seen it in videos; marble floors, endless ledges, banks and for some of us concrete surfers, can transfer to real waves roughly an hour away. I feel like we all know the things the region is famous for, so no need to mention the wine or the fact that the town is a UNESCO world heritage site. It all sounds beautiful, but with all that beauty, we still pushed over some pretty rough concrete from time to time.
Once in the city, we had a strong crew with a common goal; to celebrate a moment in time and to test the new Nike shoe on the streets.
And as we all know, a special event can create a good vibe. Conversations flow like wine, and the more time we spent together, the more we became a unit. On top of that, Phil Zwijsen was invited to join us and to be honest, he never stopped talking. From his upcoming debut in Street League to surfing, and Grant Taylor getting on Monster, he truly had all the bases covered.
“To me, this is like a present for my 30th birthday!”
In the end, it was easy to see why the shoe came out the way it did. A couple of guys in love with 90’s culture got together and turned banter into a product that they can be proud of. It is genuinely a great shoe, in a lovely color. Something to remember and instead of saying to the locals “This is a nice shoe.” They can all say, ”This is our shoe, I designed it with my friends!” I imagine some kids won’t believe it until they Google it.
A big part of the reason we came to make the Malmö issue where the two Mortensen Brothers Sondre and Amandus. We watched all of their edits and like DRIV3R, where one of the brother’s drives and films while the other one skates, it shows a good example how things are in the life of a Mortensen. They were just different, they seemed to be doing their own thing and it made me very curious. I wanted to know what kind of people they are. So, I started to ask people about them.
“They just keep to themselves, they go out alone film each other and edit together. Sondre even makes some of the music.”
Tom Botwid told us, “They don’t even really curse!” – “What, who doesn’t curse?” – “They do, kind of but they have their own words.” Things like that made us want to go to Malmö to see what’s in the Swedish water and to really get a taste of what it’s like to be around them.
Now, over the years, the city has become somewhat famous for its “non-spots” and the people who skate them. An “if you don’t have it just build it!” attitude has been in the air for a long time. Pontus Alv, Nils Svensson and their friends built up Malmö’s image by executing ideas like these. They did not do it like they did it in the US. They took things and did it their own way, which made it relatable to all of us in Europe. It was clear from the first moment that I saw them that the Mortensen’s seemed to build on that tradition but at the same time the way they are doing it had a whole new feeling to it.
A good example would be to say that after Joy Division came New Order. The band regrouped and started to try and find a new sound – their own sound! The journey to find their own, ended up creating some pretty good and maybe even classic albums after.
“No band ever survived the death of their lead singer, so when Joy Division became New Order Nobody expected them to succeed.”24 Hour Party People, 2002
Now obviously, Mr. Alv is neither dead or gone. To this day he is a driving force in Malmö but the thing is that nobody expected Malmö to become this big and we thought that like Manchester in the 70’s, 80’s and 90’s it will produce a lot more interesting people, projects, and styles. MADCHESTER is no more but maybe “MADmö” is around the corner, this new work of documentation by the Mortensen brothers definitely shows all of the above.
Video by Sondre & Amandus Mortensen
Photos by Conny Mirbach
Text by Roland Hoogwater
For most of you Ville Wester is not a stranger, he came up through social media and the Bryggeriet Gymnasium in Malmö. Ever since we saw him winning our very own “King Of Vulcano” contest two Bright Tradeshow’s ago we have been paying attention to this young Danish lad. We worked together with Ville on our just-released Special Malmö Issue and met him multiple times since at events, parties and on the streets all over Europe. The point being made, young Mr.Wester is coming up and one reason for his ascent are these FRI.day Nike SB x Soulland releases that he is very much a part of. The second video is dropping today and because of that we sat down, connected with Ville and talked about his two FRI.day’s.
Photos by Ben Colen.
Interview by Roland Hoogwater.
Hey Ville, what’s up?
I am sitting in bed right now.
Are you about to go to bed? (8:04 PM)
No, I am just chilling, I am probably going to a party tonight. “Gonna get fucked up tonight!”
(Laughs) Okay, so, let’s start this interview then.
Talk a little bit about the first collabo, how did it happen and how did you get involved? Because, when that one happened, you were not that well known.
No, at that point I wasn’t that well known yet but I had been skating for Nike for a little while before this all happened. This older guy Silas Adler (co-founder of Soulland) got interested in skating again. I think he used to ride for Cityfellaz and some other sponsors back in the day. He does Soulland now and because of his history in skating, he wanted to do something together with Nike SB.
So one day I got a call from Silas, “We are doing it, do you want to be in this? Tao (Tor Ström) is going to film it and the boys have to be in it, it is going to be good.”
Soulland is based in Copenhagen so Hjalte Halberg, Oski, Karsten Kleppan and myself all got involved in the project. Actually, Hugo (Boserup) got brought in as well, he just started skating for Nike at that time. Anyway, they always wanted to have Eric Koston involved as well because he is a Fucking legend.
Did you know the Soulland guys before this all started?
Yes, I knew Silas a little bit, I met him a few years before. I did not know what he was doing though, I was just a little skate kid but I have learned since then (laughs).
The first Nike SB x Soulland collaborational video.
Do you know why they called it FRI.day?
In Danish, F.R.I.day means something like “To have a day off.” At the same time, you have good Friday, Friday is also a good day because it is the start of the weekend, and any day off is a good day.
So I think that is why they chose FRI.day, it seems to have a lot of good different meanings.
What was your favorite thing about the first video?
Hjalte’s lines he has a lot of really good ones in that video, I don’t want to pick a specific one they are all good to me.
How important is Tao in all of this, his style of filming?
I love filming with him, he is a good friend of mine. We also like to hang out and party together but at the same time nobody can get me hyped to film like he can. I know he knows how to film, so I never think “is this going to look whack?” he is on point when it comes to filming and that enables me to focus on doing the skating. He makes me comfortable, I trust him, I know documenting skating is not my job but I do think about the way things look through the lens even though I think I shouldn’t worry.
So after the first project was done did the crew change? If so, what was the crew for the second one?
For the second one, we had David Jakinda, Karsten Kleppan, Eric Koston, Antonio Durao, Me and Tao, Guy Mariano went out skating with us but didn’t film, Vaughan Baker was there, Danijel “Jugga” Stankovic was there, Silas and The Soulland guys came with us to L.A. it was a big crew of people.
Did everybody stay in touch after the first Soulland project ended?
Yeah, we have a Whatsapp group and we write each other every fucking day pretty much. There are two groups actually, one for the L.A. crew and one for the OG crew, both of them are pretty entertaining.
Who is the most active member?
Probably, Eric or Silas, they post some videos that get everybody sparked to talk.
Why did they choose Los Angeles this time?
The first one was in Copenhagen because it was home to Soulland, they wanted to show their city to people. Then for the second one, they wanted to visit L.A., venture out to Eric’s hometown.
How was it being out skating in L.A.?
It is way different than skating back home, here (in CPH) you have a bike and have a lot of spots close by at all times. The cliché is true over there you have to take a car, drive for an hour to a spot that you might want to skate and if nobody likes it, you get back in the car and drive for an hour and a half to the next one. You might hit two or three spots a day whereas here you hit 10 – no problem!
If you want you can push to different spots in CPH.
It is a totally different way of skating the city, it is a lot of fun too but it can also create pressure because the next spot is not around the corner. I did enjoy trying to skate that way because I had never done it. Normally I don’t start thinking of a trick before I get there but it is worth trying to skate something because you made a lot of effort to get there. It is different from what I normally do at home but maybe I should change that. Because some people plan things out and they end up having great video parts and I haven’t even had one yet (laughs).
I don’t know, maybe it is not like you are repeating yourself you did get some cool footage in Tao’s last video. They say “Don’t change a winning formula”.
Okay (laughs), to be honest, I just want to have fun and I think taking things too serious can get in the way of good skateboarding. Truthfully, I don’t see myself getting in a car, driving out to a massive rail trying to get a photo, doing the trick and then driving back home. To be honest, that is not really my way of doing things.
Let’s get back to Los Angeles, did the Soulland guys skate with you in out there?
They did, they said, “We can’t leave L.A. until we all do a tre-flip.” I didn’t see any of them land one but they tried a few times (laughs).
What is the favorite trick you did on your trip to L.A.?
Can you tell us more about the trip, what about the times you were not skating?
The first week we had this great apartment with a huge swimming pool and a jacuzzi that was really nice. We ate a lot of great food, taco’s, Indian food and on some evenings we drank margaritas at “El Compadre” together with Koston. We had some great times amongst friends.
How was skating with Koston in L.A.?
It was different because his family is out there. He is a dad so he had more family time in L.A. compared to CPH but he went skating with us almost every day. He also invited us to his house, we had a pool party with all the boys and his family. He had catering at his house and these people served us taco’s and gave us beers while we were hanging out in the jacuzzi, great times.
Let’s segue into the fashion part of this collabo can you tell me what your favorite Soulland x Nike SB pieces are?
I remember when they did the first collabo they did these pink shoes and I think they only made a hundred or two of them, those were so great and very comfortable. I still have my pair but I did fuck them up a bit during a New Years Eve party last year but still, those are great!
This time around the Dunk Hi is by far my favorite. I think that out of the twwo designs both last and this year it is the best shoe they did. The new deconstructed design of the Dunk looks so good on your feet especially with the baggy big boy pants that I am wearing.
What has your Soulland x Nike SB non-skate highlight been so far?
I think the first premiere at Chateau Motel was my personal favorite. Chateau Motel had just opened and the premiere was the first event in that club. The screening was outside in the garden, it looked like an open-air theater. At one point I got so drunk and blacked out for a bit, came back to my senses around 4:00 AM met Silas he gave me a wine glass filled with Hennessy I drank it in one big gulp and blacked out again (laughs).
Last Question, will there be a third collaboration?
I don’t know but you never know with these guys, they are fucking crazy.
If you don’t know About Post Details, “Do your Googles!” The Malmö based Headwear company has been around for five years now. In those years, both Danijel Stankovic and Martin Ottosson have been giving us their vision on skateboarding, generational gaps, tennis and their strong love for the Korv (sausage).
To us, Post Details has found a nice way to talk about skateboarding, their language is fun, absurd, and open but always on point and with great attention to detail (pun intended). Korvlover, their latest capsule collection focusses around sunny weather, getting together and eating Korv but if you read on you will find out it is about all that and more! Without further ado, we present to you our talk with Martin and Danijel a.k.a. Post Details.
Interview by Roland Hoogwater
How did you guys meet?
Me being a little bit older than Danijel, he was part of the next generation rippers in Malmö. He made a pretty strong impression on all of us pretty early. I actually wrote his very first piece in a magazine; a checkout in Funsport Skateboarding in the late 90’s.
First time I saw Martin was at our local plaza, He was tall and could do backside lipslides on the ledge popping out in the middle, something me and my crew never seen live at that time, a few years later when we got the Bryggeriet skatepark we started to meet more frequently and started to small talk here ‘n there…
How did u guys meeting lead to the formation of Post Details?
Good question. Just hanging out a lot, traveling together a lot and skateboarding together a lot. We had a lot of talks over the years how fun it would be doing something together but we couldn’t really figure out what to pursue.
Yeah, Martin was on about making accessories for laptop and mobile phones for a while and then digital watches like those Casio ones and finally, we took a decision to make hats and beanies.
There was a lot of talk about doing everything from hardware to different types of accessories, all connected to skateboarding. The decision to make hats was made in 2011 when it came to us that there were basically only three major companies in this field. We felt that we could add something really interesting to this game and be a part of the puzzle.
For Me, I was a bit over buying “So-Cal” fits from brands like Supreme, Norse, Huf… Let’s make our own stuff and make it the way we want it! It was kind of a small ego trip since I wear hats probably every day.
Post Details turns five this year and there must have been some highs and lows could you tell us about your one particular hardship and your proudest achievement.
The proudest moments are every time you launch a new collection and receive feedback. The hardest part is definitely having to deal with the production part, especially when deadlines can’t be met.
I agree with Martin but also for myself I am always a nervous wreck every time we launch a new collection it’s an emotional rollercoaster. We really care about every inch because the whole collection and theme are carefully curated to work together in synergy. The highlights are when you see people that we don’t know wearing Post Details, that is still a great feeling!
Let’s talk about your new Korvlover capsule collection. The most important question first! Who loves the Korv the most?
I won’t lie. It’s definitely Danijel.
(Laughs) I’m a Korvlover, yes I am!
What about Korv countries, which countries love the Korv the most?
Sweden, Germany, and Denmark.
We have seen your Love for Korv’s pop up before this project. Can you tell us a bit about the history that lead to this Korvlover project for Post Details.
The phrase “Korvlover” was found on a sticker in an old locker when construction of the Bryggeriet indoor skate park took place in 1997. It actually said “Authorized Korvlover”. From there on, it became sort of an internal phrase for our group of friends. In early 2000’s, Me and the same group of friends started a company called Semester Skateboards. Around 2008 we made a graphic for, or from, the Authorized Korvlovers Association.
But it was definitely Danijel who gave the word a proper boost through social media and later on with a collection through WeSC, his sponsor at the time.
I’ve been into Korv since day one, I remember my early birthday parties. Mom would make a meal with mash potatoes and Korv stuck into it to make it look like a hedgehog, all the kids loved it!
Later on always been a fan of semester skateboard and Martins designs, we repped that sticker hard.
At the opening of “Le Box” exhibition in Malmö, there was a session where everyone had to DIY their boards into weird shapes and themes, of course, mine was a hotdog. will find that photo.
later when twitter came around I started to use the hashtag #korvlover and started to populate the web with photos of Korv’s. I saw a lot of people started doing that and tagging me in their #korvlover posts.
When I got the chance to do a project with WESC, Korv made total sense to me and I managed to sell that idea to the brand with help from a few of the OGs. After they accepted my idea a capsule collection was born, it consisted of an oxford shirt, chinos, shorts with Korv’s embroidered all over the pant and the sausage party T-shirts, that was a fun project! We launched it at my friends store in Copenhagen called “Goodlife” during CPH pro. After that my sausage party tour started, with events across Europe that focused on making hot dogs and partying….
Nowadays, if it makes sense, I always try to embed a little Korv into the graphics of my boards etc.
Another thing that I find funny is that on a daily basis I get tagged or shared stuff involving Korv. That stuff doesn’t just come from Sweden it comes from all over the world…. guess I became some kind of Korvgubbe 😉
As far as the faces for the campaign go we see all kinds of faces and age groups appear and one of the faces is a female rap artist can you tell us a little bit more about this.
Joy is one of the best people I got to know, as a teenager she was hanging at our office “fabriken”. That is where she recorded her first track, where she got her first tattoo and probably had her first party experiences! After a pretty bumpy road, she made it to Stockholm and met the right people to help her pursue her dream and journey.
Today she plays at all the big festivals and venues, still, a dear friend. I was so stoked that we could shoot the whole Korvlover campaign out there at her summer house. Thanks, Joy!
On a more serious note, the Korvlover project raises funds and awareness for Prostate Cancer can you tell us about the connection and the importance of that to you both.
Prostate Cancer is the most common form of cancer in Sweden with around 10000 diagnosed each year. There are so many things leading up to the decision to support the cause, one of them being that skateboarding historically is a super male dominated activity (Something which is luckily changing by the minute). Plus the fact that skateboarders are active for a longer time. Prostate cancer rarely hits anyone below the age of 50, but look at the average age of pros today compared to the 90’s.
Very true! My last questing is: Of course your love for the Korv will not end with this project so can we expect to see a similar project from Post Details in the next couple of years?
There will absolutely be more Korvloving from Post Details in the future.
The 23rd of July is International Hotdog Day so we will try to do something for that.
Last year they made a movie about CPH Open and so this year they needed to step it up with this little miracle. And when we say miracle we mean it, imagine the amount of tries it took to create this lovely piece of cinema, miraculous.
At the same time, we love the fact that it celebrates the Danish language and it celebrates Copenhagen’s legendary skaters. History was not forgotten and next week will be one to remember.
In search of the Miraculous ist ein Film von Pontus Alv, welcher zwischen 2005 und 2010 gefilmt wurde und einige der heutzutage bekannten europäischen Skater zum allerersten Mal auf die große Bühne gebracht hat. Mit Dabei sind: Pontus Alv persönlich, Hjalte Halberg, Eniz Fazliov, Michal Juras und viele, vieler mehr.
Wer noch die passende Kopfbedeckung für den kommenden Herbst braucht, sollte unbedingt bei Post Hats & Details vorbeisurfen. Die schwedische Company um Danijel Stankovic hat gerade drei neue Modelle aus Jeans auf den Markt gebracht, die jeweils für eine Dekade stehen, aus Jeans gefertigt sind und dabei ganz wunderbar aussehen. Hier die Bilder:
Das Team von The National Skateboard Co, namentlich Josh Young, Danijel Stankovic, Neil Smith, David Mackey, Thomas Harrison, Vaughan Jones und Denis Lynn, hat die polnische Hauptstadt Warschau unsicher gemacht – wie das aussah, seht ihr in folgendem Clip:
Kann man eigentlich jemals Kappen genug haben? Anscheinend besteht Bedarf, anders ist es nicht zu erklären dass immer wieder neue Brands aus dem Boden sprießen, die sich stylischen Kopfbedeckungen widmen. Post Hats & Details ist das uneheliche Baby der beiden Schweden Danijel Stankovic und Martin Ottoson und genau eine solche Company. Wir zeigen euch hier das Lookbook zur Holiday Collection, die aus Beanies, Five Panels und Snapbacks besteht. Have a look!