Plaza killer, long hair don’t care and all-around friendly Swede, Simon Källkvist teamed up with Makke Bengtsson. Together they took their local ledge spot to the next level.
After Samuel Norgren’s part & yesterdays, film trucks collab it seems like Poetic Collective week over at Transworld has come to an end with this release.
A result of hard work, passion, friendship, and craftmanship FLUID is now online for us all to watch.
Samuel Norgren, Helena Long, Santiago Sasson, Peter Johansson, Tom Botwid, Mira Axelsson, Simon Kallkvist & others.
Leo Valls has influenced many skaters on this planet Tom Botwid being one of them. So, one can only imagine how much of a joyous experience it was to create this video feature together.
He also changed shoe sponsors from the big C to a big N but his love for the game has remained the same and we love him for it. Go and watch Simon’s part now!
Our good friend & partner Tom Botwid has a little video portrait up on Youtube where he talks about his journey through life, art & business. There are some little gems in here about building, friendship and internet perception versus real-life situations.
Filmed & edited by one of Poetic’s own Peter Johansson we find out some intimate details about the man that once dressed as Bond…James Bond.
To further delve into clichés this video piece might not stir things but it might shake them up.
“You say it best when you say nothing at all!”
The obvious things can be said but pressing play will provide you with all the answers.
A jazzy thing from the Scandinavian side of life with Klas Anderson.
Also featuring a Female European Skater of the Year: Sarah Meurle.
Our friends over at the Poetic Collective hit us up last week and put a little X-mas present under our digital tree. The gift was filmed throughout the latter half of the year by Makke Bengtson and Tom Botwid, it features both the last rays of the sun and the cold of the winter winds.
Instead of just gifting us all with this video the collective gifted themselves a new team member as well, Santiago Sasson now rides for Poetic! Merry Christmas Santi!
Enjoy the video and celebrate the holidays from the birth of baby Jezus to Hannukah or Kwanzaa!
Our friends from Poetic Collective are presenting their second episode of “Triptych” and it is a good example of how to build a brand and keep the corporate identity. Poetic Collective is here to stay and it is different from all the other brands. Good job everybody!
Good things come in three’s so it is no surprise that Tom Botwid and his squad are doing a Triptych.
What is a Triptych? It is basically art slang for a painting made out of three pieces. These type of paintings historically relate to religion and are often seen in churches.
Religious works of art were made to tell biblical stories to people that could not read or write. Now we don’t want to accuse anybody of being analphabetic but we would like to argue that the images in this edit speak to us as skaters.
The dictionary says a collective is a group of people willing to work together, and it seems Marseille was the common goal. Tom Botwid and his team worked very hard and ended up with 9 minutes of footage, impressive to say the least!
These are not your usual suspects either, the collective is undergoing some changes lately, and the effect of those changes can be seen in this edit, so press play.
Last year I got to know Robin Pailler on a trip to Malmö, where he told me about this project he was about to film for Poetic Collective. The vibe Robin’s work creates matches perfectly the smooth skating of the Poetic guys, and thus results in a tour clip that makes the viewer long for a skate session on a hot summer day.
Featuring Tom Botwid, Sarah Meurle, Samuel Norgren, Nils Lilja, Peter Johansson, Johanna Juzelius, Johannes Packalen, Klas Andersson, and Simon Källkvist.
A big part of the reason we came to make the Malmö issue where the two Mortensen Brothers Sondre and Amandus. We watched all of their edits and like DRIV3R, where one of the brother’s drives and films while the other one skates, it shows a good example how things are in the life of a Mortensen. They were just different, they seemed to be doing their own thing and it made me very curious. I wanted to know what kind of people they are. So, I started to ask people about them.
“They just keep to themselves, they go out alone film each other and edit together. Sondre even makes some of the music.”
Tom Botwid told us, “They don’t even really curse!” – “What, who doesn’t curse?” – “They do, kind of but they have their own words.” Things like that made us want to go to Malmö to see what’s in the Swedish water and to really get a taste of what it’s like to be around them.
Now, over the years, the city has become somewhat famous for its “non-spots” and the people who skate them. An “if you don’t have it just build it!” attitude has been in the air for a long time. Pontus Alv, Nils Svensson and their friends built up Malmö’s image by executing ideas like these. They did not do it like they did it in the US. They took things and did it their own way, which made it relatable to all of us in Europe. It was clear from the first moment that I saw them that the Mortensen’s seemed to build on that tradition but at the same time the way they are doing it had a whole new feeling to it.
A good example would be to say that after Joy Division came New Order. The band regrouped and started to try and find a new sound – their own sound! The journey to find their own, ended up creating some pretty good and maybe even classic albums after.
“No band ever survived the death of their lead singer, so when Joy Division became New Order Nobody expected them to succeed.”24 Hour Party People, 2002
Now obviously, Mr. Alv is neither dead or gone. To this day he is a driving force in Malmö but the thing is that nobody expected Malmö to become this big and we thought that like Manchester in the 70’s, 80’s and 90’s it will produce a lot more interesting people, projects, and styles. MADCHESTER is no more but maybe “MADmö” is around the corner, this new work of documentation by the Mortensen brothers definitely shows all of the above.
Video by Sondre & Amandus Mortensen
Photos by Conny Mirbach
Text by Roland Hoogwater
I first met Simon many years ago when he was just a little kid, he was always in the corner skating flat ground, doing every flat trick in the most worn down gear. Ever since those days he has grown up and has become a man. He still loves flat ground but he has taken some of those early low impact moves down obstacles or into slides. One thing that hasn’t changed though, he still somehow always manages to have the most worn down gear, a spectacular feat since Converse supplies him with shoes and Poetic provides him with plenty clothes and boards to wear and wear down.
Watching Simon skate has always been a treat, his style is very spontaneous, he seems to constantly operate on the limit, just barely hanging on. Mr. Källkvist is not one to stay in his comfort zone he is always pushing himself, falling down and getting up with a smile on his face! I had a chance to talk to both Simon and Markus who filmed this. Enjoy!
Interview by Tom Botwid.
Photos by Viktor Annerstål.
Editing and Filming by Markus Bengtsson.
How was the process of filming for this part? Did it “just happen” or did you create a concept?
Markus Bengtsson released a lot of Stockholm videos during this summer, one of which featured my friend Olle Kling who managed to film a full part in like 3 days, nuts!
After he released that part Markus and I started talking about doing a short film type of part.
That didn’t end up happening. We thought we would work on it for around seven days but it ended up being 3 months.
The whole thing sort of grew organically, it evolved into a longer project. We wanted to film it in downtown Stockholm to really show it for the capital that it is. Even though it’s a relatively small capital city when compared to a town like Paris it still has spots that feel like they could be in a really big metropolitan city.
Why did you opt for the VX, instead of HD, or even a phone it seems that a Sony VX is not the most user-friendly option nowadays.
First off, the Sony VX for me is still the best tool to document skating. It is like you can feel what it is like to skate when you watch VX footage. I don’t really get that same feeling when I watch things in HD. Maybe it is because I grew up watching VX filmed videos and that gives me the feeling it is the “right” way to capture skateboarding. Secondly, I like to have a project to work on. It keeps me motivated to push my boundaries and it is fun to go skate spots that maybe you wouldn’t if you weren’t filming.
Filming a full part is something I do for myself like skateboarding is supposed to be!
I don’t dislike Instagram, I watch it almost every day and it keeps me occupied but there is no commitment when I do. I am not engaged in it like I would be when I am watching a full part on a bigger screen. The difference being that I chose to actively watch that video instead of it popping up. Instagram is for quick fun, unfocused likes, a quick ego boost, but most of the times it keeps me occupied when I don’t want to wash my dishes or study. I feel like I might get a lot of hate for that one!
What does skating for Poetic Collective mean to you?
Poetic helps me, supports me and keeps me pushing myself and that to me is very motivating. They bring new point-of-views into skateboarding. It is hard for me to truly describe what the company means to me. It does keep on changing, but I love all of the people involved it is one big family!
Your skating takes me back to the early 2000s, does this era represent anything special to you?
I like the fact that videos weren’t being put out on a daily basis, it made you appreciate what you have a lot more.
The daily video releases have pushed the level of skateboarding though – monkey sees monkey do – but it also overstimulates me. It was a more simplistic time and I feel like pros skated for themselves and not for the perceived fame and fortune. It could also just be the fact that everything is filmed with a VX and that is what actually makes me love it!
So, Markus, you spend a lot of time documenting Stockholm can you describe the skate scene for us?
Stockholm is expanding continuously, new spots get built daily, but the one thing our city misses is a proper meet-up spot. Which is not ideal during the summer months. In the winter though everybody meets up at the only indoor skatepark that we have so that is good about those cold couple of months. Overall I think Stockholm is a great city to skate with a lot of outdoor parks and a plethora of street spots.
Can you take us behind the scenes of the filming for this part, how did it come about?
I was plagued by a knee injury this year so I couldn’t skate myself, instead of sitting at home I chose to film so I could still go on missions with my friends. That is how this project got started. I wanted this part to represent a raw and dirty type of skating in Stockholm.
Why do you still film VX, instead of just filming with your phone and putting it on Instagram?
Both me and Simon think that the lifespan of an internet part is longer. Instagram posts are awesome but sometimes you can just scroll past a video without really paying attention to what’s going on. But when you watch somebody’s section on the internet you usually pay more attention to the skating. You actively choose to sit down and watch a part.
You have a military background, does that help you in any way when it comes to filming?
I’ve never really thought about a connection between the two. But I guess you could say that it helps me with the mental part of filming. It allows me to always keep a positive attitude, even when I am really tired. I am able to cope and hide those factors and stick it out. When suddenly the skater makes the trick it is always worth it.
Describe Simon’s skating to us?
The way he skates is inspiring. When you watch him do tricks you can really tell that he is in love with his board. He never sticks to one particular element of skating, he tries to skate everything and does it all with passion. He is not a perfectionist but still, he manages to make everything look smooth. Even the sketchy tricks (laughs).
Welcome to Malmö: a seaport type of city. It’s the third city in Sweden but the first when it comes to riding a skateboard and it basically morphed into it because of its inhabitants. They are proud of their city and rightfully so.
“Some spots only become a spot once somebody manages to do a trick on them.” Danijel “Jugga” Stankovic said, looking at Sondre & Amandus Mortensen.
We proudly present to you this film by Leon Rudolph feat.: Jugga, Sondre & Amandus, Ville Wester, Elias Mensi, Samuel Norgren, John Dahlquist, Santiago Sasson, Tom Botwid, Koffe Hallgren & Sarah Meurle.
The Poetic brand is growing steadily with every new collection they put out, their crew is energetic and wants to get around. So they packed their bags and paid a visit to the city of light, a.k.a. “The city with the worlds best pavement” the French capital city of Paris.
Everything around us is designed. Someone, some time figured out what it is going to look like, how it is going to work and where it is going to be put. Everything is there for a reason, everything has a purpose.
But what if we start reimagining the purpose of our surroundings? What is the role of the architect if we start using the objects around us differently than what was intended?
As I make my way into the city from the airport, the rickety subway line I’ve been riding so far is replaced by one which reminds me more of a movie poster for Metropolis – huge caves of concrete and glass echoing the footsteps of hundreds of commuters as we collectively make our way up to street level.
Up here, the metropolis is mostly gone. In fact, you’d be hard pressed to find a building in the inner city that reaches higher up than the caves of the subway reach down. Instead, the facades looking over the street tell of a kind of lost grandeur – beautiful old buildings worn down through the decades.
I came here with a group, and as always when we travel together, we came here to skate. But this time I am focusing as much on the city as I am on the board.
“Our everyday life in the built environment
is far more complex and intriguing in reality.”
I meet Gergő Hory at Studio Gallery – a small art gallery and studio space a few miles west of the city core. As we speak, Gergő is very thoughtful, it seems he does not want to rush into someone else’s point of view, but would rather consider his own. When I ask him about Budapest though, he smiles and gives me a reference.
“I heard someone describing Budapest as an old lady once – a bit dirty, she’s seen better times. She has a makeup on which is a bit old fashioned, trying to pretend that she has some kind of greatness and elegance but in reality, she is a little bit poor and not as elegant as she wants to be. Some kind of lady who pretends she is a bit younger. Well, if you really want to experience the atmosphere of Budapest you ought to listen to Tamás Cseh. He was like the Hungarian Bob Dylan you know, with one guitar and very very strong verses. The melodies are melancholic but very lively at the same time, listening to it I think you can grasp something of the essence of this city.”
Gergő moved to Budapest in 2007 to study architecture and is now doing a research project while working as an architect. Coming from outside and being a student of architecture, he has been able to see how the city has changed over the years.
“It was very different some five or six years ago, that time I think it was more inspiring than it is today. When I came here the now very famous ruin bars were not so famous. For example, you could walk into places like Szimpla and spend the whole day there brainstorming with your friends and working on projects. Today some of those places are either not existent anymore or they are full of people who go there to party. Tourism has really transformed some of these places.”
Going into it, Gergő knew very little about architecture. He had been interested in art and drawing before, but it was the multidisciplinary nature of architecture that attracted him. During his studies he was also active in a group that did different kinds of interventions in public space, aiming to provoke the city dwellers to take notice of their surroundings.
“When the new metro line was still under construction, the whole city was filled with barricades. It lasted for almost 10 years I think. It was a very haphazard and expensive project which created a very chaotic situation for people. We wanted to make it even more chaotic by building a fake construction site for a fake metro ventilation shaft on a very narrow street. To provoke, and to show people that it is insane what’s going on.”
“As a member of the group I experienced during the projects that the everyday life in the built environment is far more complex and intriguing in reality than in the abstract world of most university design courses.”
After a while, the local residents started protesting and demanded it would be taken down, which in this case was actually the success of the project – to raise awareness about our everyday physical environment.
Perhaps the way we relate to space and what demands we put on our surroundings is not very apparent to us until our surroundings get in our way. But thinking about the others out in the city looking for places to skate, I can see that skateboarding is an exception to this rule.
In skateboarding, the relationship to space changes dramatically; everything around you is either an opportunity or an obstacle, and this can be very different from the experience of a pedestrian or driver – an obstacle walking or driving is many times an opportunity for the skateboarder. This is my strongest relationship with architecture, a physical and experience driven one, one that leaves me with sore legs and hands so dirty it turns the tap water brown when I wash my hands in the evening.
Talking to Gergő I get another perspective. He is working on a research project about public spaces being used for something entirely different than what was intended. It is something which skaters are very good at.
In my research project, I deal with these types of uses of public spaces which are not intended but just happen informally. I think it’s a great thing. They are things that a designer can hardly cope with sometimes, but you can learn from it, of how people relate to space.
I think architecture is good if it serves many possibilities for different uses, and it is not over-determined, over controlled. However, people’s behaviors will find their way even in the most controlled area, if they want to use it differently they will use it differently. In many cases, it leads to very interesting situations. You know the classic example – there’s a park with designed pathways but users usually don’t use the designed pathway but the shortest path instead.
The phenomenon Gergő is talking about is called Desire Paths, and it is happening everywhere. It is of course often based on a need (“I need to catch the bus”), or maybe a disdain for the alternatives (“no way I am walking all around this thing!”), whereas in skateboarding it is more related to some kind of push and pull play with objects and spaces. What they have in common though is that they both stem from the question what if? What if I could just cut through here? And as with desire paths, once someone answers that question, a hundred others will follow. In a park, this creates a beaten path, in skateboarding, it is how new skate spots are born.
“It’s not about intentional design,
the people themselves design the city.”
Moving through Budapest, I notice one very public display of this behavior. The Freedom Bridge, one of the many bridges connecting the two sides of the city, Buda and Pest, is a massive steel construction used by cars, trams and pedestrians alike to cross the water each day. Except nowadays, not everyone who walks onto the bridge aim to cross it. The construction of the bridge mimics that of a suspension bridge, but in place of wires forming the classic arcs, the Freedom Bridge uses broad plates of steel “hanging” between the two towers. In the middle of the bridge, the structure reaches down low enough for a person to climb, and on warm evenings you’ll find people scattered all over this oversized bench enjoying the last of the sun reflecting off of the river.
“In the case of the Freedom Bridge, I wouldn’t say that it was designed badly just because the designers probably didn’t think about that people will sit on it. It’s not about intentional design, I mean the people themselves design the city.”
It seems architecture is not just a building or a structure, it is the relationship between an object and its occupant. The architect and the user both produce architecture — the former by design, the latter by use. However, one object can have an infinite amount of different relationships with different individuals.
This begs the question of authorship. If the purpose of an object or a space is tied to use and not to form, then who really creates the city?
“Use is a challenge for design since the designer cannot have full control over it. No matter how controlled and deterministic a building or a space is, human behavior will find the loopholes and implement unexpected creative uses. This uncontrollable side of use fascinates me.
If a street or a bench is used by a skateboarder for skateboarding, then it is not a bench anymore. But only for that moment.”
I say goodbye to Gergő and head out on the street again. When I get back to the others, I notice something else – not only do they have their own relationship with the objects around them, but they are also actively questioning them, constantly changing them, twisting and turning them, both physically and mentally.
“I think a building is a manifestation of a social network,
a way of thinking and a way of living”
Of course, the most literal change is the marks left behind – chipped curbs and benches, dark marks on walls, ledges, and rails. This is one of the most common explanations as to why we should not skate somewhere – it is the reason we got kicked out from Fővám Tér by the Budapest river side for using the small plateau as a skate obstacle – and it is often put in terms of destruction. But I can’t help but think that it is only half of the explanation, because while the marks (and the sound) may be somewhat provoking, perhaps the bigger provocation is going around saying things are not what they are, that they are not what they should be, and in doing so claiming the space as your own.
“You can say a building is a piece of art, but I am not really interested in that. I think a building is a manifestation of a social network – a way of thinking and a way of living, these patterns of usage then creates then the physical form. To me, this point of view is more interesting. The buildings, they don’t change much, but the usage changes very rapidly.”
In this way of thinking architecture is not solid, as its concrete foundations might suggest, but instead incredibly fluid, existing only in a temporary space between the object, the user, and the way they use it at a specific time. And skateboarding might just be one of the most elaborate displays of it.
Gergő Hory is an architect living in Budapest. He works at PRTZN – Partizan Architecture, a studio he established in 2013 together with friends Zoltán Major and Péter Müllner. The group that he was a part of during his studies was called Space Detournement Working Group. Gergő is currently doing a research project surrounding the unintended uses of public space.
Video edit, interview, and text by:
Robin Pailler has been around the block a couple of times, he knows his strengths and he is not afraid to talk about his weaknesses either. He has been responsible for some of the more enjoyable edits this year, videos like Cleptomanicx’s Stadt.Land.Skate and his depiction of Remy Taveira stood out to us. His latest work just dropped on our site yesterday, so we had a little chat about that and more.
Let’s start with your latest work, how did you get to know the Poetic Collective?
I think I discovered Poetic Collective about a year or so ago, probably around the time they released Surfaces. I just really loved the whole vibe they had going on, it had this really stylistic feel, the way it was edited, the use of Marcel Duchamp’s voice, it just seemed really different from most skate videos/brands out there. I think just after that they introduced Sarah Meurle to the team who I’d met a year or so prior and got on super well with, so I was stoked to see her on the team and it just seemed like a really tight knit crew with a shared vision and really artistic approach to skateboarding.
Tom Botwid told me that making a video was your idea, leaving you with complete creative control, a special thing to do for a brand with a strong image.
Yeah, the project happened pretty random actually, I bumped into Sarah Meurle at the Bright earlier this year and she introduced me to Tom. We got to talk and I mentioned that I’d love to get involved in any future projects, so we exchanged details and kept in touch. A few months later, I was planning my trip to CPH Open and was going to the Vans Pro Park Finals in Malmö the following weekend, so from there I realized I had like 4-5 days free in between. I reached out to Tom, asked him if he’d be down to shoot some stuff and we got the ball rolling. In terms of my input adding to the overall look and feel of their company, it’s a bit of tricky one. I think what really helped was that Tom showed complete faith in me. He didn’t try to tell me how to shoot or what sort of vibe to go for. He made it clear this was my project, so there was no pressure to try and fit into any image so to speak. He wanted it to be my own independent vision featuring Poetic as opposed to me trying to emulate a Poetic video.
How important are the scenery, the city and it’s spots to you when creating a video?
I think in terms of scenery, the city, architecture etc. it always plays quite an important role in the stuff I do. Seeing as a lot of my previous videos stem from a documentary approach as opposed to pure skate clips, you kinda become accustomed to capturing as much b-roll of your surroundings as possible. It kinda becomes secondary function because cutaways play such an important role in the editing suite when it comes to making documentaries. Malmö itself has some fascinating architecture, too. I guess for those guys they’re used to it, but I was really in awe of stuff like Santiago Calatrava’s “Turning Torso” building, or even the Central and Hyllie Metro Stations by Metro Arkitekter. Swedes just have a good eye for that stuff and I couldn’t help but be impressed by the look of the whole city.
More in detail you work a lot with sound in this edit fading in and out even mid-line. What prompted you to do that?
I’ve always been a fan of playing around with diegetic and non-diegetic sound, which again possibly stems from documentary work, but I’d be lying if I said it was all pre-meditated. Seeing as a lot of what we shot was on super 8 and somewhat impulsive (plus the fact I was shooting the whole thing on my own), I didn’t always have time to ensure I was recording sound externally. The use of fades on a lot of occasions is simply playing with the smooth, gradual transition of the edit as opposed to an abrupt cut off sound entering or exiting.
At the 3:14 mark you have that line with the hippy jump, then a cut and the line continues did you film that with two camera’s simultaneously or did you make the skater do it twice?
Haha, yeah shout out to Samuel for that, sorry for making you do it twice mate. I wanted both angles on super 8 but I always feel bad asking people to do shit again, especially when you’ve just met them. Luckily, Sam was super cool with it, he would’ve done it again anyway, don’t be fooled by the baby face, he’s a beast.
Music is something that is important in skate videos and to skaters in general. Can you tell us about the music that you chose for this video and why you picked that style?.
Yeah well, Tom’s brother Paul is a super talented musician and he actually composed a lot of the pieces for Poetic’s previous clips, so I kinda wanted to continue that. Tom put us in touch and we discussed the use of ambient reverb sounds, which I’m a massive fan of. Paul actually composed a whole 8-minute piece that was super dope, but I only used the first minute or so in the end. I had been struggling with music choices and one morning whilst on the road, ‘Holding Horses’ by Colleen randomly came on shuffle and I just knew I wanted to use it in the clip. As for the final track, it’s a classical piece by Paul Misraki from the film Alphaville. I’m not ashamed to admit I’m a complete film geek. And perhaps being half French, I’m naturally really heavily influenced by the early work of Jean-Luc Godard. I can’t help but want to pay homage in some form. I think both Tom and me are really similar in our love for conveying emotion through music. We are both suckers for that “romantic epic-ness” in music, you know? That shit that gives you goosebumps.
How does this project vary from your past videos?
I guess the major difference is that this was purely a skate edit. Most of my previous work has been documentary driven, so it was especially refreshing to break away from the constraints of following a narrative. Quite often my work has focused on certain personalities within the skate world, offering a somewhat intimate insight into their character and everyday life, and often a lot of those pieces are shot within a short time frame. It can be an almost invasive experience for the subject. They’re obviously very conscious of the image they’re portraying to you, their sponsors and I guess the internet as a whole. There is a lot of pressure for you as a filmmaker to build a good rapport. You have to gain their trust, all whilst pointing a camera in their face, asking them to divulge a lot of personal information.
You also filmed a video for Cleptomanicx recently.
I guess I was also really fortunate in that I’d filmed a skate trip in the German province with Cleptomanicx a few months prior, too. That was the first time I’d really produced a piece that was purely skate driven. I was lucky in many ways because I really feel Clepto and Poetic have a similar vibe and principles. Both crews have that super outgoing family vibe and in both cases, I felt they really showed a lot of patience towards me. There is always that fear when meeting a crew who’ve never heard of you, never seen your work, are they gonna be like “alright who’s this kook?”. They might think you’re from MTV or the fucking Ride Channel and I have a very different approach to film skating, there is not a lot of fisheye in my work. Because I’m lanky as fuck, so I really suck at it. I’m never gonna be like a fucking Ryan Garshall, Tor Ström or Ben Chadourne you know? Those guys are absolute fisheye machines! I’ll leave that shit to the best. So I guess in that sense my technical approach is way different to the norm, so it’s all about earning people’s trust, in that, you’re gonna produce something they dig but perhaps in an unorthodox style. In the end, it’s all about that love and support you show one another within skateboarding, that’s what makes it so special.
All photos by Robin Pailler
Poetic Collective is a brand that is trying to do things in their own way, the name of the company suggests that there is a group of people working on the project and that is the truth. The company has its roots in the art world with multiple artists or art students contributing to the collective look and feel. We had a talk with Tom Botwid about Poetic’s new collection, their team riders, the nostalgic vs. the contemporary, and drawing inspiration from outside of skating. We are happy to present their new collection together with Tom who provides some extra context to the whole thing. Enjoy!
This is your sixth collection isn’t it?
So much has changed from our first collection up until now I am sitting in my apartment right now and I have a board from each collection and the first one only had one t-shirt and one board and I did that while I was still studying art in Berlin. There I was making a lot of things that were very conceptual and I wanted to break away from that and make something that would speak to me aesthetically but didn’t necessarily have that strong conceptual background to it. So I talked to some people and they were interested so we made some boards without thinking too much about it. Just making something that you like to look at and skate on. Since then we progressed a lot, the first video I did the filming, my brother did the editing and we got a lot of good reactions. Now it is a proper company that is growing fast, maybe too fast when you have a normal job as well and then I feel like we progressed a lot aesthetically as well. We were trying to do something different and over time we dared to take bigger risks and that started growing us more and more into our own. The basic idea stayed the same, though we draw our inspiration from outside of skateboarding. I.E. when a new company comes along and has graphics inspired by an 80’s or 90’s company they are still referencing skateboarding and “skate art” but there are so many possible aesthetic influences that can be introduced into skateboarding. So to me, it was very limiting to only look inside skateboarding for inspiration. So much in skateboarding is wrapped up in nostalgia right now.
I noticed that Sarah Meurle has her own board can you tell me how that happened.
I think it is nice both to show the skills she has combined with her interests in photography but also to give her a platform that will draw attention to the fact that she is one of the best female skaters in Europe. She has been working hard and she has been sponsored for a long time already and done so much so we want to give her a platform and the good thing is skateboarding has been opening up to female skating as well.
I see Sarah’s board more as that she gets to do something with her photography than as a pro board, then we would want to get more guest artists in to do a series. We want to invite people in that fit in with our themes that at the same time allow us to reach over to other platforms and draw in different audiences. As for Sarah, it was important for us to let her do this on her own terms because a lot of female skateboarders only get portrayed by men and we wanted to have her express herself as she wants.
So do you select riders of their interests? Is that a factor?
Not of their interests but I do want them to have an understanding of what the company is about and I want them to be able to relate to that and be able to stand behind the ideas and product we produce. Because as a smaller company I can’t offer the riders that much so I feel it is important that they really want to be a part of it and are willing to invest themselves. Not everybody on the team has a big art interest but everybody has an understanding of what we are and are trying to do.
I know what you mean, sometimes I watch a VX1000 filmed skateboard video and my girlfriend says “Did they film this in the 90’s?” and the crazy thing is I don’t even notice the fact that the quality looks vintage for me the VX1000 is still up-to-date.
I thought about that but you do notice when something is very contemporary, like the clips Johnny Wilson is making, that instantly feels like today. That doesn’t mean that I don’t like VX footage, the nostalgia works but when I stop and think about it I want our stuff to looks contemporary.
But when you come to clothes and boards it is hard to do something that is not pre-set for us. Meaning that you have a body to work with and you have the shape of the skateboard reinventing those are big challenges.
That is why you need those other outputs like video, so you have more freedom still, we always try to keep an open mind when it comes to those two things. Then again references can be fun! We are doing the Muska thing in this collection which is ironic because he is moving away from skateboarding into the realm of art. At the same time, it’s fun because some will get it immediately and other will be like Muska who? First, we wanted to call that the noseslide stuff but this works better.
So for the Muska thing the colors were set but how do you guys choose the other colors that make up a collection?
In the beginning, we worked a lot with black and white, which are art references, we also had a red dot in reference to the selling of art but then Free skateboard mag came about and we decided to drop it. But as we progressed there was so much black and white being used in skateboarding that we felt like we wanted to work with colors more. A lot of the colors we use come from paintings and looking at things we want to use color tones that are not that in your face, we want to have it flow nicely together and combine that into something you would want to wear, even as a grown up.
Even as a grown up (laughs)!
To me, pink for instance has always been the opposite of what is black & white which are like “hardcore cool” and pink transforms things into something else and that is interesting. For a while, though I was doubting the pink on Sarah’s board because it seems almost cliché because she is a female but it actually worked well and she liked it. To me, the pink that we used doesn’t represent gender it represents something softer.
We are a group of people that hang out together and skate together but at the same time, we don’t want to push that part as a “cool” thing. It is not like ‘we are the shit, fuck everybody else’, it is more like a love thing and to me, pink represents that.
Alright! So since you are definitely into balancing things out well, how did you choose what type of clothes to make and what kind of fit to use?
I look at a lot of fashion outside of the skateboarding realm and as I said before that connects back to the point I made earlier that influence can come from different directions. At the same time, we still make a lot of basics as well. At the same time, I would like the company to grow so I can do some more obscure stuff as well. As for the fit, we spent a lot of time finding the right fit but it’s hard cause the next color way can have a different fit.
What about the boards?
As far as the boards go there is a lot to choose from! But the thing is people have their own preferences, they always say what about that shape what about this? I like them how we make them now and a lot of people do so why change that?
So what kind of people would you love to collaborate with?
Karin Mamma Andersson who is one of the biggest Swedish painters that is totally removed from skateboarding I wouldn’t necessarily want to do that Mark Gonzales guest board. I like something that is so far out that it becomes interesting.
Catalog photos by Nickolina Knapp
Lifestyle photos by Robin Pailler
The people over at the Poetic Collective just released a new video. As the title suggests the video mixes black & white with colour skate footage. The video starts of with a monologue by Marcel Duchamp and from that moment on it is easy to see that we are dealing with a project that has strong conceptual roots. The Poetic Collective ask us to not only take some time to look at, listen to and think about this video but they also make you wonder about Duchamp aka the person that speaks after each section floats over into the next.