Tag: i-D magazine

Skateboarding is still growing and with that growth comes diversity. over the years our sub-culture has solidified its place and has become more normalized as an activity but with that being said there are a lot of boundaries that still need to be crossed.

Conversations about and role models relating to gender, race and sexual preference are starting to not only become a part of our culture but are getting their place in the spotlight. And that is a good thing because it is important for people of all walks of life to have role models they can relate to.

Unity is doing something interesting for everybody in skateboarding and therefore we believe you should get to know and love them.

Read the full article here

Photography Vivian Fu

Girls picking up a skateboard can still be a “thing” for our male-dominated culture, lately, it seems that even the smallest shifts in our sub-culture are met a lot of negative responses but not this one. There have been a lot of girls skating over the years but it seems like there is a bigger influx of girls at the moment, you can see it at the local skatepark. The nice thing about this video is that not only are girl skaters the focal point of the piece but the thing was also directed by a woman, i-D magazine recognized the fact that girls should be telling their own stories away from the male gaze. We fully support the growing group of female skaters and females working in or with skateboarding because we feel that they all bring their own energy, style, tricks and ideas to the table. Girl Power!

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