It is great when people manage to realize their dreams. We first heard about PACCBET (pronounced “rassvet”) when we were out in Moscow working on our “Project Russia” issue. While there we met both Gosha Rubchinskiy and Tolia, the latter told us about their idea to create a new brand next to the Gosha Rubchinskiy brand.
Now we all hear people talking about creating something of their own but not many manage to actually do it. Especially in the way that PACCBET had its start with an event at Dover Street Market. If you are aware of Gosha’s work you probably know that it is important to him to observe and create his own moods, departing from this point he manages to develop his work. Because Tolia and Gosha have known each other for quite some time they also know how to create and work together, navigating between different moods and in the end creating PACCBET, a brand to watch.