And whoop there it is, one of the best things Nike and all of its participants have ever put out!
Obviously, we had the honor to premiere the video last Saturday and we would be lying if we said we didn’t watch amidst people screaming and cheering. Enjoy!
Remember those Vogue skateboard magazine t-shirts, the one with the Thrasher font? Well, there might be more truth to that shirt than we thought because they just released a really good article about the rise of women in skateboarding. Here is a part of the article
“In 2005, the Action Sports Alliance staged a women’s boycott of the X Games until pay and media coverage were improved. A year later, they landed a meeting with John Skipper, then president of ESPN, who agreed he would bring the women’s prize winnings up every year until it was equal to the men’s earnings. “He was true to his word,” says Knoop. In 2008, the women and men’s champions both took home $40,000. “And it’s been equal ever since.””
Written by Mackenzie Wagoner
If that sparks your interest please click this link to read the full thing.
Photo by Arto Saari.
Lacey Baker is on a constant rise and Nike SB does well pushing her career. Once again a great part!
When I got invited to go on this trip I can’t tell you how excited I was. It was a chance to go and meet some of skateboarding’s new faces. Not random new faces but people that are part of an important wave in our culture. These people have names, names like Savannah Stacey Keenan, Lacey Baker, Josie Millard, Charlotte Hym and Sarah Meurle, the latter I was less excited to meet because I knew her.
God! All of them are probably cringing while reading this, I know I am while writing it. But they are all worthy of praise because they are doing something important. I saw Josie struggle a bit when we were at the bar and some people came up and presented her with a fresh possibly alcohol infused dose of praise. Not because she wasn’t thankful but because it can be shocking to the person that is being praised to see the people they influence. Her voice was saying “Thank you, I really appreciate it” and her eyes were saying “Should we go back and meet up with the others?”.
I was hyped because the hype is real and all of these girls are really cool human beings.
Charlotte is working on her Ph.D., she is studying the effects of the mother’s voice on newly born babies. Savannah is into geography and fashion, Josie besides riding on the board owns a seriously beautiful motorbike and ever since this trip she is obsessed with doing long handstands. Sarah is studying fine art in Sweden, during this trip, she told me she used to be a Christmas tree salesperson in Canada “The best “real” job I’ve ever had”. Finally, Lacey Baker is always painting, drawing and trying to have Gaga moments, which basically means listening to Lady Gaga together and singing along. What more could you wish for?
I don’t know, do you? There is more and if you want to delve deeper grab a copy of our Holiday issue at your local shop. Right now we are pleased to show you what went down on this trip to Paris. Enjoy!
And for our Youtube lovers click here.
Video by Augustin Giovanonni.
Text by Roland Hoogwater.
Photo by Conny Mirbach.
If you have been following our Instagram you know that are working on something with Lacey. If you were ever doubtful of her watch this video and see why she is not only a great person but also an amazing skater.
I’d say the skateboard world already got used to the fact that also women now finally took their legit place in it. So, Lacey Baker is by far not the first and not the least women having a proper clip either, but all this shall not be the reason we share her new full part anyway. It’s not because she is a woman that skates, you know, ‘good for a woman’, no, it’s because she skates on a level that deserves to be to be seen regardless her sex!
“We boys need to talk.” We are not really sure where this is coming from but it is a very crucial wake up call for all the casanovas in our world. Although we (as in the Boys) are definitely in superior numbers, there is no world without female effects. Shout out to Lacey Baker, Elissa Steamer, Leticia Bufoni, Steffi Wolter, Sarah Meurle and all the other girls out there.