Tag: hamburg

You know how we always say Hamburg’s most productive crew. Well, our boys went on a trip to Paris to bring us some Pre-Covid19 feelings. Sit back and relax Stanley We’s latest production.

Featuring: Lars Zimmermann, Benny Vogel, Christoph Friedmann and Nizan Kasper himself.

Leon Charo-Tite is our next “Unsigned Hype” and he is from Freiburg/Germany and that part of his heritage can be an issue. Many have gotten stamped and sidelined as the “German Skater”. To our U.S. audience, that’s kind of like being stamped Canadian or Brazillian in the early 2000’s. Not all Germans suffered this fate obviously, Jan Kliewer, Michi Mackrodt, Sami Harithi to name a few have escaped this treatment. And let’s be fair it is a bullshit stamp. Leon is also Kenyan and once he found out that David Jakinda is also of Kenyan heritage he got very excited and asked if I could introduce him but Covid happened. Still, these kinds of things are important to Leon. Imagine a double part between the two of them! 2021, David were you at? Anyway, Felix Schubert and Leon did the work! while being the two most humble, relaxed, and kind people you could work with. I haven’t heard any bad words about the two of them ever and you know as well as I do that people love to hate (the comments after this will be the true judge of that statement). But through this process they remained hungry, hard working and with good results. You will be seeing a lot more from them after this moment. Mark my words.

All photos by Conny Mirbach.
Film & Edit by Felix Schubert.
Interview by Roland Hoogwater.

I want the truth, the whole truth, and nothing but the truth. First question, how are you guys feeling right now?

L: Great!

F: Nervous, I want to know what people think of the video.

Are you afraid that people won’t like the video?

L: I am pretty confident with the stuff we got and I am happy with the way the edit came together. At some point, I was thinking that people would think it was lame or that it wasn’t good enough. But I think it turned out pretty well.

F: I am happy too, but I am curious what the comments will be. 

I think it will be fine, you are young and coming into your prime. So, how did you guys get to know each other?

L: It was here in Berlin, a friend of mine from down south in Germany had moved up here and he introduced me to Felix. I think we skated that park in Moabit together. We clicked and started filming clips. That was in 2018.

F: Nope, that was 2019, you moved in January. 

L: We filmed that “Obstsalat” video in a few months, that happened fast.

F: I’m more introverted and usually need some time to open up to people but with Leon I clicked from the beginning. I had the feeling with Leon I just can talk about everything. That’s what makes working on projects with him so easy.

Leon, you moved here from the South of Germany close to Freiburg and the Swiss border. Berlin has its very own vibe, how was it to make that change?

L: It changed me a lot. Down there we have cool parks, cool spots and I went to Basel a lot. Basel is cool, the scene is great but things are a bit sleepy there at the same time. I wanted to move to Basel but it is really hard for German people to move down there. The Swiss want to keep the circle tight (laughs). I felt a bit stuck, and last minute I thought about Berlin, some of my friends had moved before me. So in the last 3 weeks of 2018, I managed to pack my stuff, rent a car, one way, and arrived in Berlin. It has been a bit over 1.5 years now and time in Berlin moves fast!

You established yourself fast as well.

L: Berlin just has a lot of people and a lot of the right people for me!

F: I guess your skating helped too. (laughs)

Are you from Berlin, Felix?

F: I moved up from Koblenz about 5 years ago to do my vocational training. I stuck to my friends at first but I found myself hanging out with a crew of people from the Freiburg area quite soon. People like Domi & Michi welcomed me in. 

Dominik is a ripper, I didn’t know that about him.

L: They are from Offenburg, the next city over. I know him from back in the day. Him and his little brother were the contest rippers. His little brother always won the kids division. Domi was exciting to watch, when it was contest season I always got excited like “Here comes that nice Back Smith on the hubba.”

You guys live together now, how did that happen?

F: It was kinda random, I had a friend living with me and he built a bunk bed in the hallway. So after Leon lost his flat, I told him he could move into our hallway (laughs). So after a while one of the rooms became available and he moved in there and that is our current status. 

L: It is at Frankfurter Allee really close to the famous stair that people skate. 

Did you ever kick people out or throw down eggs if the skaters didn’t want to leave?

L: (laughs) Not as much as the people living right above it. I also never skated the spot myself, I think I am too heavy to go up like that.

They kept that on the low for sure (laughs). Felix back to you when did you start filming?

F: Well, me and the hometown crew put the money together to buy a camera. Soon I noticed that I was filming better than they were and I wanted the footage to look good so I took on the role of filmer. We dropped a full length in 2016 after 4-years of filming (laughs). 

You can get hooked on filming and editing quite easily. And I think filming motivates people to do their best tricks and I like that. I think I became a filmer because I was interested in showing people that were better than me. I just felt like I wanted to show those peoples skating.

“Obstsalat” is actually the first video I fully did on my own. I guess I just kept filming stuff when I moved to Berlin, without having a project in mind, but when I got to know Michi, I was so stoked about his skating that I figured it’s about time to make my own videos with the guys I like to see skate.

People are at a higher level here. I remember going to one of the skateparks here and just looking around like?! It seems like every cities local hero is just ripping up the park. How did you deal with that coming here, Leon? 

L: What shocked me more than seeing some of the skaters that I had seen before in videos is the fact that their ripping looked so casual in real life. I remember going to Skatehalle for the first time and I felt like “What!! Is this a demo or something?”

So I adjusted and thought like “Ok this seems to be the level, let’s see if I can play. Not in a competitive way but I just wanted to see if I could hang. 

I definitely saw a “Before & After” effect. Because when we first met at the Kindle Banks I was impressed but after the 2019/2020 winter there was a difference.

F: There was, but even back when we filmed Obstsalat he would always get like one or two good clips each session.

L: I got better except for my wheelie skills, wheelies get me depressed. I want to do them but I don’t know how.

It seems like you just take it to bigger spots and transition more naturally. 

L: I don’t even skate transition for that long, I started 3 years ago and I just started learning transition faster than I did any other type of skating. I was into it because it is fast, you can grind long and you go high and because it came naturally to me I stuck with it.

That is kind of crazy because it really seems like you have that level of confidence that comes with growing up on transition. When we did that “Eat Your Veggies” you skated that ramp with ease.

L: That ramp is sketchy but I have this idea that helps me with transition skating. So, on higher ramps, I feel like the basic calculation of the quarter is kind of the same. So whether it is a high ramp or a small one you just need to figure out how to land in the middle of the transition and you can walk or slide out of a bail easily. Also, I look at cats and how they do things and try to emulate that (laughs). 

To be honest it kind of shocked me to hear that you have been skating transition for only 3 years and did an ender like that. Could you share a little bit about that process?

That day was crazy, we woke up had breakfast and we just said let’s go to Kreuzberg and we happened to pass the spot. We looked at each other and thought, why not go here. So I warmed up with those Frontside Oski’s, then did a stall on the top to drop in and after that, I wanted to Nose pick. But I landed in a Noseblunt a couple of times and I kind of started believing it might be possible. So I kept going, had a blackout moment and woke up rolling away from it like “What The Fuck”.

How many tries did it take total?

F: Maybe 20, that was before we even met up with the crew. We kept skating and got more clips that day.

L: I filmed that ollie up, Front board fakie line like right after. You can tell in my part I wear a lot of the same outfits because a lot of stuff happened in sequence.

What was the biggest challenge for this part?

L & F: THE MUSIC!

L: We tried everything, from funk, soul, whatever, and we would come home and try to edit it, and either it didn’t work or we got less psyched after we saw the results. Also, the trick selection was hard, we struggled a bit with that. 

F: I am happy that a lot of things got leftover and that will go forward to my next project.

Continuing, did you guys carefully select the spots you wanted to skate? Because some of these spots are not typical berlin spots.

F: I am just not interested in filming the same old spots, I am not interested in filming too many lines at Bänke. Berlin has so much to offer and looking for spots by bike is a big part of that experience. 

L: I remember Felix would come into my room really stoked saying that he had found a spot on google maps. We would then go there on the weekend and use the spot as a Geiger meter. On the way, we would find things and skate them. That was probably the most productive method for us, sometimes being too prepared and stuck on the idea of doing a certain trick at a certain spot can be detrimental to being productive. I feel if you keep an open mind you approach the spot differently and you often get a better result.

Who is the leader when it comes to picking directions.

L: It is a group thing but Felix knows a lot of spots.

F: And Leon can skate a lot of them so the combination really works.

Except, you never seemed to land at any wheelie pads.

L: (laughs) No he never brought me to any of those luckily.

F: He doesn’t like to try them and I don’t like capturing them on my vx.

What is your personal top 3 when it comes to things in this part.

  1. L: Halfcab down the stairs Wallie Frontside 180.
  2. L: Switch 270 Wallride over the coffin.
  3. L: A toss-up between the line with the Max Palmer Ollie and the Backside Noseblunt.
  1. F: The Ollie at Görlitzer park into the short bank. I like how it looks on tape.
  2. F: The Wallie transfer from stone to stone in Schöneberg. Also not the most common spot.
  3. F: The Ollie over the rail into the bank and dropdown into the next bank. 

Funnily enough, there is a lot of Barcelona in there and I remember that after seeing that footage calling you (Leon) and saying that I felt you could do better.

L: Pfffff, I was scared after you said that, I had an “Aaah I don’t know if I am good enough!” type of moment. At the same time, I did have some tricks to hold on to. I felt like some tricks had a good level and all I had to do was get slightly better than that and I felt that motivated me to get better day after day.

F: I was surprised. But I also felt that you said it to keep Leon motivated and not chill too much. Because we all know those tricks were good tricks. 

My goal with that was to get you to keep the same newfound confidence you had inside of the park and I wanted you to take that to the streets. I mean some of those Barcelona tricks are in the ender section of the video but I felt like all-round the possibilities were greater. 

F: It worked because most of the footage we got happened in the weeks after our Barcelona trip. We also had a lot of time because of the lockdown.

L: I think we never felt that we could sit and chill with the footy we had, I always felt like we should keep it going.

Even after you did the Backside Noseblunt and showed me the clip? my reaction was pretty reassuring.

F: (laughs) I remember you instantly took out your phone and texted Daniel (Pannemann). And he texted back “Damn @streetquarter on a street quarter.”

Looking back you tried some gnarly stuff in Barcelona too. You tried that big kink rail.

L: That was crazy, you had to gap over a 3 stair, into a flatbar, that changes into a 10 stair rail. 

F: You had it though!

L: Almost, I think if I could go back I would try it again. That could have been the ender. I know I can do it though!

Felix’s first full length video, Obstsalat.

Compared to “Obstsalat” you don’t have too many rail tricks in your part. This feels like a part where you shifted focus.

L: You think? Maybe that’s true but at the same time, there weren’t too many good rails around.

Instead of that you just did gnarly drop-ins instead. How many boards did that one under the Prinzenbrücke (bridge) take you?

L: It took like three tries and it didn’t cost a board. I thought I was going to eat shit though! That little slappy wedge at the bottom was scary but I was trying to be mentally prepared for it.

It was the same day as the DDR museum line where I broke the sign. The whole museum area was closed so we could skate some spots that are normally hard to hit. Did anyone ever hit you guys up after seeing something like that and wanted to get the information of the skater?

No, Not really, I received an e-mail once about our stickers being found somewhere but nothing came of it. Random question but what about the frontside flip over the rail? How did that happen?

L: That is in Potsdam, I went there and skated with Justin Sommer and Jose was there as well and we just tried to skate the rail. I tried to Backside Smith it and the rail kept catching my kingpin so I just tried to Reynolds it instead. I got lucky in the end and managed to roll away.

The other line with the Max Palmer Ollie was also in Potsdam but not on the same day.

F: You had learned the Max Palmer Ollie that day. And I made you do it twice because I didn’t like the filming on the first one.

L: I was like, NOOOO PLEASE! (laughs).

In a way, that line is important because it shows you something quite different from the rest of the footage.

L: It was to pay homage to one of my favorite skaters Max Palmer. That guy has it figured out.

I think your part feels a bit more Ishod, to be honest. Except for the fact that you don’t have any ledge lines.

L: I get that a lot. As far as the ledge lines go I will leave those to Pascal Moellaert.

What do you like to see in other people’s parts?

L: I think it is important to stay true to yourself. A lot of parts want to convince you of their quality by going gnarly but in my opinion that only really works if the skater feels like he wants to do it. Like Hyun’s part, you can tell that he skates the way he wants and likes to skate. Or even Shin Sanbongi’s /// part, a lot of people could do a lot of those tricks but you can see that they are true to themselves.

F: I like to see that the skater had ideas and thought about the way he wanted to skate for the part and what he wanted to skate.

L: And in a way, you can’t train street skating. The spot forces you to make choices or it allows you to create combinations that are almost exclusive to the spot.

Hamburg’s skateboarding scene has become more productive than most of the other cities in Germany it feels like and here’s another reason to believe!

A film by Danny Stephen & Valentin Schmeißer.

Featuring: Patrick Lindenberger, Luis Mathys, Tim Gerhke, Valentin Schmeißer, Michel Rethemeier, Danny Stephen & Nino Schöneweihs.

Fresh off that boat (actually this was produced before the cruise) Hamburg’s most productive group of skaters Stanley WE is back with a new project for our viewing pleasure. Those guys really put Hamburg on the map lately. Use headphones for this one, the sound is really good.

Here’s a little explanation:

“R. is a video-installation that documents the encounter of the Sculpture artist Roberto Cuellar with our Skatecrew Stanley WE.
This work was shown on multiple TV screens at the artnight of the SKTWK -Skateweek in Düsseldorf 2019.
The centre point of the exhibition was the sculpture of Roberto Cuellar and the walls and screens around it were ment for the other artists involved in this project.”

Feat.: Kenny Hopf, Christoph Friedmann, Dennis Behrens, Benny Vogel, David Neier, Luis Mathys, Mike Brauer, Johann Rohde, Johannes Keschke, Christoph Reinhardt and Lars Zimmermann.

A video by Nizan Kasper.

What do you do when you have walked through your city over a million times? You are probably trying to find new roads around the good old town. Stanley WE & Lobby Skateshop went a bit further, took the old concept of Hamburg’s famous Labskaus Jam format and got everyone on a boat cruise through the Hanseatic city. Hamburg knows how to throw a party!

Filmed & edited by Nizan Kasper.

Extended Play meaning:
1. extended play (record, tape, etc.)
2.an extended-play single, one of the formats in which music is sold, usually comprising four or five tracks.

Welcome to Cleptomanicx’s newest offering “Extended Play” which is aptly titled because it is in fact not a full length but also not a single.
It is a mid-length video created by Nizan Kasper who used musical terminology to give these 10 to 15-minute videos a suitable name. To strengthen the reference, he divided the project into a side-A and a Side-B with two “tracks” on each side.

 

nizan web
Nizan Kasper produced this EP.

Similar to an EP there is a single on this recording, and there are album cuts. Like the team montage, which features one of Denis Laaß’ best tricks ever, we guess the music reminded him of the 90’s and sparked something!

Another great album cut is Niklas’ 50-50, Nosewheelie nollie flip and David Conrads vert trick which came as a surprise to many.

filming
Benny Vogel, Nizan and Lars, footy check.

But in the end, people often buy the EP to listen to the single and that single is Benny Vogel and Lars Zimmermann’s welcome part. Pop and creativity are what they bring to the table with a classic “Day before the premiere” type of ender. Let hope Hamburg is proud of what they achieved because this is not an everyday thing.

Schermafbeelding 2018-06-18 om 12.53.42

Now press play and enjoy all that this EP has to offer.

Text By Roland Hoogwater.
Photos by Nizan Kasper.

Who would have ever thought a remix of “My Humps” makes a great fit in a skate video!?

Jesus! These guys are having a run at the moment. Hamburg is back again with Nizan Kasper, Niklas Speer, Benny Vogel, Noah Moerbeck, Lars Zimmermann and special guest Felipe Bartolome, hitting the flawless streets of Paris.

Within the past months Hamburg’s very own Stanley WE crew has been constantly releasing new footage in increasingly shorter intervals. We gladly support this developement! Believe the hype, watch Hype#2 and stay hyped!

Featuring Nizan Kasper, Acid Pablo (dancin), Benny Vogel, Noah Moerbeck, and David Neier.

We told you before that our friends from the Lobby Skateshop had something cooking for the end of the year. Now it is time for you to see what Lobby is all about. Germany’s second biggest city always dealt with some kind of an underdog position, a situation that makes it even harder to shine. The city is mad underrated and we would suggest you take a visit with your friends, go to Lobby and say what’s up. To get you motivated for your spring trip to Hamburg you should now enjoy their very first promo video.

Feat.: Benny Vogel, Nizan Kasper, Lars White, Dennis Behrens, Christoph Reinhardt, Danny Stephen, Anton Wempner, Kenny Hopf, Noah Moerbeck and Christoph Friedmann.

Edit: Nizan Kasper
Filming: Nizan Kasper & Lars Zimmermann

Welcome Skateboards went to Berlin and they managed to skate the Soviet War Memorial in Berlin between the police patrol. Also, they left some pretty brutal marks on some spots in the Netherlands, feat.: Will Blaty, Ryan Lay, Ryan Townley, Aaron Goure, Daniel Vargas, Roman Pabich, Rick Fabro & Dakota Hunt.

For us, it is very refreshing to watch a video part from a guy that we never even heard of. Also refreshing is, that, in this case, you are really not even sure if he is going to land the trick or what is going to happen next. That is what we sometimes call the Jake Johnson effect, as stupid as it sounds. Wiggly legs and a crazy board control combined with a strong will and eyes of steel can make a good skater, that is for sure. Shout out to Stanley-WE, Nizan Kasper and Lars White!

Last Saturday Europe Co.‘s second VX full length called autobahn was premiered to a full house at Lobby Skate Shop in Hamburg. It was a boozy evening accompanied by nice DJ sets by Sprite Eyez and Shorty Banks playing all sorts of trap rap on real turntables, which ensured a hyped up mob before the premiere as well as a good aftershow party following. Find a little snapshot gallery below. And if you like to have it as authentic as possible put on Long Time by Ty Dolla $ign.

Photos by Paul Röhrs

Jan Waage is a legend. Maybe even the first guy i ever heard of being one. People have his last name on a t-shirt, (shout out to Tjark Thielker) just because, and after all these years, he still looks good on a skateboard. Not to mention the beautiful scenery of France/Biarritz. Thank you Cleptomanicx and Sean Nguyen.

Something new has found its way to Hamburg and it goes by the name of Lobby. A skate shop named so well that we can just see the texts and apps: Sir, could you please come down to the Lobby or lets meet in the Lobby. All jokes aside it is always good to see people take risks to create new things and we wish them all the best in their new endeavour.

If you happen to be in Hamburg maybe go and check this out.

OBTUSE_MOMENTS

The Fourstar Team, namely Andrew Brophy, Cory Kennedy, Ishod Wair, Lucas Puig, Mike Carroll, Rick Howard, Sean Malto, Tony Trujillo and Tyler Bledsoe are coming to a town near you, especially if that town is Hamburg or Berlin. Go there if you’re around – these Guys are amazing, especially when on a board!

Demo July 24, 19:00 at I-Punkt Skateland in Hamburg, Germany
Demo July 30, 17:00 at Nike SB Shelter in Berlin, Germany

Publishing zines and books at Nieves to me is like swimming to a favourite island at night.

Stefan Marx ist wieder einmal in der Stadt – vielleicht wird es ja langsam Zeit für eine Zweitwohnung in Berlin? Diesen Donnerstag ist der Hamburger Künstler bei “ARCH+ Displays” zu Gast und wird seine Arbeit mit Nieves vorstellen. Seit über 10 Jahren erscheinen allmonatlich drei Nieves Zines, die von jungen wie etablierten Künstlern gestaltet werden, darunter bekannte Namen wie Larry Clark, Kim Gordon, Spike Jonze, Miranda July, Harmony Korine, Elizabeth Peyton und Erik Steinbrecher. Den Künstlern bieten der Verlag als unabhängige, internationale Plattform auf 14 x 20 Zentimetern die größtmögliche Freiheit und auch Stefan hatte schon das ein oder andere Mal die Ehre. Das dürfte mit Sicherheit ein interessantes Event werden:

ARCH+ Nieves

ARCH+ Displays
30. April, 18 – 21 Uhr
ARCH+ Studio at KW Institute for Contemporary Art
Auguststraße 69
10117 Berlin

Hinter jedem guten Brand steckt immer ein guter Art Director. Alles geht durch seine Hände und prägt die visuelle Identität der Marke. Unsere Rubrik Behind the Scenes gibt Einblicke in die Arbeit der kreativen Köpfe bei den aufregendsten Brands. Heute wollen wir eine durchaus bunte Company beleuchten, die viele Skateboarder rund um den Globus und seit Jahren fast täglich ganz nah an sich ranlassen: Es geht um Boxershorts und ja, ihr liegt richtig, wenn ihr jetzt an Lousy Livin denkt. Wir haben Stefan Marx und Pitt Feil in Hamburg besucht und uns über die Company, Arbeitsteilung und das World Wide Web unterhalten…

Hi Pitt, wie bist du mit Stefan in Kontakt gekommen?
Das war kurz vor der Jahrtausendwende, ich hatte schon ein wenig von Stefans Arbeiten mitbekommen und war sehr gespannt darauf, ihn kennenzulernen; kurze Zeit später könnte ich ihn dann für eine Clepto-Aktion gewinnen. Damals ging alles drunter und drüber, und Stefan war das fehlende i-Tüpfelchen, das mir die ganze Zeit gefehlt hatte – menschlich wie gestalterisch eine fantastische Bereicherung!

Was ist dein Aufgabenbereich bei Lousy Livin?
Sehr viel Verwaltung, auf allen Kanälen schauen, dass Termine und Ziele eingehalten werden. Wenn ein neues Motiv zur Produktion eingereicht wird, bin ich bei jedem Schritt dabei, um sicherzugehen, dass es auch so zu 100% umgesetzt wird, wie wir es uns vorstellen. Gerade aktuell bin ich mit diversen Vertrieben am Ausloten, wie Lousy in den jeweiligen Ländern am besten wahrgenommen werden kann. Kurzum: Ich bin der Polier auf der Lousy-Expansionsbaustelle.

Wie sieht denn ein typischer Tag im Leben von Pitt Feil aus?
Ich habe das Glück, glücklich verheiratet zu sein, und dass zwei kleine Jungs mir das Leben neben der Arbeit sehr versüßen. Aufstehen, Kinderfürsorge, 10 Uhr Telefonat mit Stefan, Büroalltag… viel Raum für flexible Sachen bleibt da nicht.

Lousy-Livin

Und wenn es an die Fertigstellung einer Kollektion geht?
Dann kommt noch die Nachtschicht dazu, wenn die Jungs schlafen.

Welche Rolle spielt Social Media in der Markenkommunikation von Lousy?
Eine große Rolle, alle Kanäle sind wichtig, vor allem ist es ja die Chance der Gegenwart, allgegenwärtig sichtbar zu sein. Ich finde es nach wie vor richtig gut, wie eng die Welt miteinander durch das Netz verknüpft ist und wie schnell sich Projekte entwickeln können.

Arbeitest du eher on- oder offline?
Fast nur online, wenn Muster zur Ansicht ankommen, ist das ein ausgemachtes Offline-Highlight.

Pitt, von dir findet man im Internet kein einziges Bild und auch sonst ziemlich wenig Infos zu deiner Person. Wieso ist das so? Verweigerst du dich den sozialen Medien?
Einerseits hab ich zum Glück einen Vornamensvetter, der im Google-Ranking auf Lichtjahre hinaus alles dominiert, und zum anderen hat sich das irgendwie so ergeben. Ich finde das auch gut so, mir gefällt es einfach, im Netz etwas unsichtbar zu sein. In den einschlägigen Netzwerken bin ich nicht zu Hause, komme auch einfach nicht dazu, sitze ja eh schon viel zu viel vor der Kiste.

Lousy-Machine

Verpasst du dadurch nicht Chancen für die Firma?
Nicht unbedingt, die Firma steht meiner Meinung nach für sich und deren Produkte, und alles, was ich für die Firma hinzusteuere, hat in puncto Außendarstellung keinen bedeutenden Wert. Stefan ist ja angenehmerweise unser Netzbotschafter.

Was habt ihr denn für Pläne in der Schublade, worauf können wir uns in Zukunft freuen?
Da sind schon einige neue Kooperations-Designs in der Schublade, aktuell für den März kommt die Frank Skateboards-Boxershorts auf den Markt, sowie zwei neue Designs von Stefan. Im Sommer dann der Kracher mit der „One Up“-Crew. Parallel arbeiten wir nach wie vor an den Lousy-Mini-Clips, Lucas Fiederling und Torsten Frank sind hierbei eine Riesenhilfe!

Besten Dank für das Gespräch!

by Danny Sommerfeld

Hinter jedem guten Brand steckt immer ein guter Art Director. Alles geht durch seine Hände und prägt die visuelle Identität der Marke. Unsere Rubrik Behind the Scenes gibt Einblicke in die Arbeit der kreativen Köpfe bei den aufregendsten Brands. Heute wollen wir eine durchaus bunte Company beleuchten, die viele Skateboarder rund um den Globus und seit Jahren fast täglich ganz nah an sich ranlassen: Es geht um Boxershorts und ja, ihr liegt richtig, wenn ihr jetzt an Lousy Livin denkt. Wir haben Stefan Marx und Pitt Feil in Hamburg besucht und uns über die Company, Arbeitsteilung und das World Wide Web unterhalten…

Stefan-Marx

Stefan, wie kam es eigentlich, dass Lousy zur Boxershorts-Company wurde? War das von Anfang an der Plan?
Nein, das war natürlich nicht der Plan. Als ich damals mit 16 mein T-Shirt-Label The Lousy Livin’ Company gegründet habe, war der Plan, immer mal wieder Lieblings-T-Shirts für meine Freunde und mich zu veröffentlichen. Das habe ich auch eine ganze Zeit lang gemacht, in Hamburg dann während meines Studiums parallel mit Pitt an Cleptomanicx gearbeitet. Bei Cleptomanicx hatten wir Boxershorts in der Kollektion. Ich fand es immer super, Stoffmuster zu entwickeln, für Boxershorts und Bettbezüge.

Als wir in den letzten Jahren mit Cleptomanicx markenrechtliche Probleme in Europa bekamen, aber die Boxershorts bei Skatern weltweit beliebt waren, diese uns auch unterstützen wollten, aber parallel dazu große Textilsponsoren hatten, war dies ein Grund von vielen, nur für die Boxershorts ein eigenes Label zu gründen. Auf der anderen Seite ist unser Produkt unabhängig von der halbjährlichen Kollektionshysterie der Modeindustrie und „never out-of-stock“, was eine andere Arbeitsweise erlaubt. Der Name lag dann einfach nah, Lousy Livin Underwear und The Lousy Livin’ Company begleiten sich nun gegenseitig.

Was ist denn dein Aufgabenbereich bei Lousy Livin?
Ich beschäftige mich mit der visuellen Seite des Labels, alle Stoffmuster, Anzeigen, Kataloge etc. Aber auch ein großer Teil an Kommunikation mit den Labels, mit denen wir Collaborations entwickeln, das Abwickeln der Grafiken für die Produktion. Außerdem auch die ganzen Grafiken für unsere Videos, die wir mit Lucas Fiederling erstellen, und dann male ich noch ab und zu ein neues Lousy Livin-House-Obstacle an, die immer von meinem Bruder Michael gebaut werden.

Stefan-Marx-Studio

Beschreibe uns doch mal deinen typischen Tag!
Kaffee, Studio, Arbeit, Telefon, Zeichnen, Scannen, Leute treffen.

Und wenn es an die Fertigstellung einer Kollektion geht?
Dann wird nur daran gearbeitet, aber da wir aber tatsächlich mehr neue Produkte über das ganze Jahr veröffentlichen und uns aus dem sechsmonatigen Kollektionsrhythmus-Wahnsinn ausgeklinkt haben, gibt es auch keine Kollektions-Nervenzusammenbrüche.

Welche Rolle spielt Social Media in der Markenkommunikation?
Unsere Lousy Livin-Supporter haben in den letzten Jahren viele Clips mit Lucas Fiederling und Torsten Frank gedreht, diese werden online gezeigt, sowie natürlich alle Neuigkeiten zu Lousy Livin, neue Produkte etc.

Arbeitest du eher on- oder offline?
Online leider! Aber ich plane Offline-Zeiten!

Du bist ja auch als Künstler tätig, hast Ausstellungen und bereist die Welt. Wo laufen die Verkäufe besser – im realen Leben oder übers Netz?
Ich bin froh, in Galerien Ausstellungen machen zu können, mit Öffnungszeiten und Ausstellungsdaten. Diese Praxis hat das Netz noch nicht abgelöst. Auch Studiobesuche und so weiter sind komplett offline! Aber natürlich spielt das Netz immer eine Rolle, klaro, 2015 eben. Die Leute ziehen sich alles rein.

Stefan-Marx-Collections

Kann man sagen, dass du dich und deine Kunst über Social Media präsentierst und vermarktest?
Ich habe viel Spaß daran, ein paar Arbeiten digital über Instagram zu zeigen, parallel spiegle ich dies auch auf FB. Es gibt eben immer so verschiedenstes Feedback in den Kommentaren, das macht mir schon sehr viel Spaß. Wenn ich eine Zeichnung dort poste, wird diese wohl von mehr Leuten gesehen, als in einer Ausstellung in einer Galerie, die einen ganzen Monat dauert. Meine Sonntagsdepression behandle ich gerade mit einer Sundaayyyssss-Kolumne, ich versuche jeden Sonntag eine Sundaayyyssss-Zeichnung zu zeichnen und zu posten. Mein Traum wäre eigentlich eine Sonntagszeichenkolumne in einer Wochenendausgabe einer großen Zeitung, Feuilleton der FAZ am Sonntag wäre das Tollste. Back to print!

sundayssss

Vielen Dank für deine Zeit!

Stefan-Marx-Lousy-Livin

by Danny Sommerfeld