Tag: clothing

Poetic Collective is a brand that is trying to do things in their own way, the name of the company suggests that there is a group of people working on the project and that is the truth. The company has its roots in the art world with multiple artists or art students contributing to the collective look and feel. We had a talk with Tom Botwid about Poetic’s new collection, their team riders, the nostalgic vs. the contemporary, and drawing inspiration from outside of skating. We are happy to present their new collection together with Tom who provides some extra context to the whole thing. Enjoy!

This is your sixth collection isn’t it?
So much has changed from our first collection up until now I am sitting in my apartment right now and I have a board from each collection and the first one only had one t-shirt and one board and I did that while I was still studying art in Berlin. There I was making a lot of things that were very conceptual and I wanted to break away from that and make something that would speak to me aesthetically but didn’t necessarily have that strong conceptual background to it. So I talked to some people and they were interested so we made some boards without thinking too much about it. Just making something that you like to look at and skate on. Since then we progressed a lot, the first video I did the filming, my brother did the editing and we got a lot of good reactions. Now it is a proper company that is growing fast, maybe too fast when you have a normal job as well and then I feel like we progressed a lot aesthetically as well. We were trying to do something different and over time we dared to take bigger risks and that started growing us more and more into our own. The basic idea stayed the same, though we draw our inspiration from outside of skateboarding. I.E. when a new company comes along and has graphics inspired by an 80’s or 90’s company they are still referencing skateboarding and “skate art” but there are so many possible aesthetic influences that can be introduced into skateboarding. So to me, it was very limiting to only look inside skateboarding for inspiration. So much in skateboarding is wrapped up in nostalgia right now.

I noticed that Sarah Meurle has her own board can you tell me how that happened.
I think it is nice both to show the skills she has combined with her interests in photography but also to give her a platform that will draw attention to the fact that she is one of the best female skaters in Europe. She has been working hard and she has been sponsored for a long time already and done so much so we want to give her a platform and the good thing is skateboarding has been opening up to female skating as well.
I see Sarah’s board more as that she gets to do something with her photography than as a pro board, then we would want to get more guest artists in to do a series. We want to invite people in that fit in with our themes that at the same time allow us to reach over to other platforms and draw in different audiences. As for Sarah, it was important for us to let her do this on her own terms because a lot of female skateboarders only get portrayed by men and we wanted to have her express herself as she wants.

So do you select riders of their interests? Is that a factor?
Not of their interests but I do want them to have an understanding of what the company is about and I want them to be able to relate to that and be able to stand behind the ideas and product we produce. Because as a smaller company I can’t offer the riders that much so I feel it is important that they really want to be a part of it and are willing to invest themselves. Not everybody on the team has a big art interest but everybody has an understanding of what we are and are trying to do.

I know what you mean, sometimes I watch a VX1000 filmed skateboard video and my girlfriend says “Did they film this in the 90’s?” and the crazy thing is I don’t even notice the fact that the quality looks vintage for me the VX1000 is still up-to-date.
I thought about that but you do notice when something is very contemporary, like the clips Johnny Wilson is making, that instantly feels like today. That doesn’t mean that I don’t like VX footage, the nostalgia works but when I stop and think about it I want our stuff to looks contemporary.
But when you come to clothes and boards it is hard to do something that is not pre-set for us. Meaning that you have a body to work with and you have the shape of the skateboard reinventing those are big challenges.

That is why you need those other outputs like video, so you have more freedom still, we always try to keep an open mind when it comes to those two things. Then again references can be fun! We are doing the Muska thing in this collection which is ironic because he is moving away from skateboarding into the realm of art. At the same time, it’s fun because some will get it immediately and other will be like Muska who? First, we wanted to call that the noseslide stuff but this works better.

So for the Muska thing the colors were set but how do you guys choose the other colors that make up a collection?
In the beginning, we worked a lot with black and white, which are art references, we also had a red dot in reference to the selling of art but then Free skateboard mag came about and we decided to drop it. But as we progressed there was so much black and white being used in skateboarding that we felt like we wanted to work with colors more. A lot of the colors we use come from paintings and looking at things we want to use color tones that are not that in your face, we want to have it flow nicely together and combine that into something you would want to wear, even as a grown up.

Even as a grown up (laughs)!
To me, pink for instance has always been the opposite of what is black & white which are like “hardcore cool” and pink transforms things into something else and that is interesting. For a while, though I was doubting the pink on Sarah’s board because it seems almost cliché because she is a female but it actually worked well and she liked it. To me, the pink that we used doesn’t represent gender it represents something softer.

We are a group of people that hang out together and skate together but at the same time, we don’t want to push that part as a “cool” thing. It is not like ‘we are the shit, fuck everybody else’, it is more like a love thing and to me, pink represents that.

Alright! So since you are definitely into balancing things out well, how did you choose what type of clothes to make and what kind of fit to use?
I look at a lot of fashion outside of the skateboarding realm and as I said before that connects back to the point I made earlier that influence can come from different directions. At the same time, we still make a lot of basics as well. At the same time, I would like the company to grow so I can do some more obscure stuff as well. As for the fit, we spent a lot of time finding the right fit but it’s hard cause the next color way can have a different fit.

What about the boards?
As far as the boards go there is a lot to choose from! But the thing is people have their own preferences, they always say what about that shape what about this? I like them how we make them now and a lot of people do so why change that?

So what kind of people would you love to collaborate with?
Karin Mamma Andersson who is one of the biggest Swedish painters that is totally removed from skateboarding I wouldn’t necessarily want to do that Mark Gonzales guest board. I like something that is so far out that it becomes interesting.

Catalog photos by Nickolina Knapp
Lifestyle photos by Robin Pailler

For a lot of you, FUTUR might be an unknown brand, but who can blame them? The brand does not have a Snapchat, Instagram or a Facebook account and their website hasn’t been updated in a while. At first glance, it’s kind of special in this day and age that you can see products in your stream before you see it on the street or in the shops, but that is just what Dutch-born Felix Schaper and Parisian Ben Frédonie don’t want! They want you to discover their brand via a magazine, a friend or a shop, “This is the first time we are doing an article in a magazine.” Felix tells me. Rather than making waves, the focus lies in creating a high-quality product that can survive without the hype and can compete with other high-end brands. Like trends, hype can die down quickly. Instead, the brand moves at its own pace and in its own way. It is always more exciting to “find” something than to have it shoved in your face. That search makes the people that know FUTUR come back for more every time they have a new drop.

By Roland Hoogwater


How did FUTUR as a brand come about and what was the initial idea behind starting the brand?

Ben and I do the brand. The idea was to start a premium apparel line and do fun projects. A lot of ‘fashion apparel brands’ use skateboarding for image purposes but in fact, they don’t give anything back to the community. Ideally, we wanted to switch things around with FUTUR. We want to sell good quality premium products that can compete with other high-end brands and still be able to take our crew on skate trips.

As far as I can tell from your new lookbook, you produce most of the products in Europe and a small portion in the US. How important is manufacturing in first world regions for you as a brand?

We produce all of our textiles in Europe. The caps are done in the US. This is purely a quality related decision. The factory where the clothes are made is very important to a brand and we’ve been very lucky to find the right one. We are not against producing outside of Europe but it is easier and faster to work close to home.

Who decides the direction the brand goes in both visually and conceptually?

It is just me and Ben. We make all the decisions regarding the quality of products and the direction of the brand. We were both working for other brands before FUTUR and you always have to deal with a lot of bureaucracy when it comes to making decisions. Now we are on our own calling all the shots.


Do you make your own designs or do you work with other designers?

Again it’s just us. Ben is more skilled than me at finding new fits and lining out the product. I’m more involved in overseeing the graphic design side of things: the colors of the collection, the layouts and so on. For now, we haven’t had the means to hire another person but ideally we would like to find someone who can help us out with the production side of things.

There are recurring designs every season. What those graphics do mean to the brand?

We’ve got some graphic parts like the capital F and the No.1 woman graphic that reoccur in almost every collection. It’s kind of like a logo I guess. Every collection we work on starts with the colors. We pick a limited amount of colors and build the collection from there. It’s a good way to built a coherent collection that looks good on the rack. We do not do too many color options on a piece. Maybe two max depending on the styles.

How does the connection between fashion and skateboarding function? (It seems like a lot of people are inspired by the skateboard lifestyle and vice versa)

Like I said before, skateboarding is very visible nowadays. It used to be more tight-knit and now it’s way more reachable for everybody through the Internet. It can function but sometimes the fashion industry comes up with some pretty boneheaded shit. But so do skaters (laughs).


Why did you decide to create a FUTUR skate team and how important is it to the brand?

It’s very important to us. Almost every penny we earn goes into our trips (laughs). Guys like Santiago (Sasson) and Juan (Saavedra) have basically been there since day one. Juan was having beers with us when we came up with the name months before we started the brand in 2014. So, the connection is quite tight. We’ve done most of the lookbooks with them and ask for their opinion regarding the products. We try to involve them as much as possible.

How do the Timeline edits connect to the rest of the brand? Because it feels like way more than just a skate edit in which the team skates in the clothes.

When it comes to the Timeline videos we usually work with Yoan (Taillandier) so obviously he has a lot of input in the way the videos look and feel. We try to go on trips as often as possible. We really like the format of +/- 5 minute videos. It is not like a full video. We see it more as the result of a tour and the footage from that tour is what we try to edit in a nice way. If the timing is right, we give the crew some new samples to skate in and ideally we try to drop the clips around the time the new collection ships out. But if it doesn’t fit or we feel there isn’t enough footy we don’t force it. Apart from the team, we also like having guests and friends in our clips.

Coming back to the direction of the brand, what are some of the future goals for the company and in what way do you feel the company has evolved from the first season up until this one (season 3)?

Season 0 consisted of like 10 pieces. Six drops later, we are at Season 03 consisting of close to 60 pieces. At the same time, the number of shops that carry FUTUR has grown each season. For the future, we’d ideally like to have a real office to start with 🙂 possibly in combination with a photo studio that we and our friends can use and continue to go on cool trips and develop some more technical products. Maybe we might even open an Instagram account (laughs).



The Fourstar Team, namely Andrew Brophy, Cory Kennedy, Ishod Wair, Lucas Puig, Mike Carroll, Rick Howard, Sean Malto, Tony Trujillo and Tyler Bledsoe are coming to a town near you, especially if that town is Hamburg or Berlin. Go there if you’re around – these Guys are amazing, especially when on a board!

Demo July 24, 19:00 at I-Punkt Skateland in Hamburg, Germany
Demo July 30, 17:00 at Nike SB Shelter in Berlin, Germany

Don’t know on what to spend your hard earned money this month? Maybe a camping chair? It’s festival season! A new board? Wheels? It’s skateboard season! Clothing? Here’s our monthly pick of ten items, that are worth shopping:

Board Tired - Sleeping Beauty
Tired – Sleeping Beauty 9.25 – 74,99 Euro

Bones Wheels STF Wieger Annie
Bones Wheels – STF Wieger Annie V4 53mm/ 55mm – 47,99 Euro

Welcome Candy Bars black
Welcome – Candy Bars – 11,99 Euro

Deck Mgenta Collective Dream
Magenta – Collective Dream 8/8.25/8.5 – 65,00 Euro

Caps Doomsayers Snapback (1)
Doomsayers – Snapback – 39,99 Euro

Deck Habitat Davis 3 Day
Habitat – Davis 3 Way – 64,99 Euro

Longsleeves Loser Machine Raleigh
Loser-Machine – Raleigh Longsleeve – 64,99 Euro

Cap Thrasher Rope Snapback
Thrasher – Rope Snapback – 34,90 Euro

Creature – Last Resort Beach Chair – 34,99 Euro

T-Shirt Independent Salazar Doomsayers white
Independent – Salazar Doomsayers – 32,99 Euro

with friendly support from 24/7 Distribution

There’s always new people coming to the German capital. Some of them leave, some of them stay. Roland Hoogwater made his way from Groningen, The Netherlands, to Berlin and is definitely here to stay. Time for a short introduction…


Roland, please give us some basic information about your person.
My full name is Roland Jacques Hoogwater and I’m 28 years young. I was born in the city of Groningen, The Netherlands, and I’ve lived there for about 28 years. I have been a skater and a skate nerd for about 15 years. I also have a background in the arts. My first skate video was [Toy Machine’s] Welcome to Hell.

When did you come to Berlin and what were the reasons?
I came to Berlin on my birthday, the 28th of January. The reasons for the move aren’t really straightforward. My girlfriend and I both finished art school in my old hometown and I was working at the skate shop, Stigmatic. I guess my girlfriend thought we needed something – a change of scenery, perhaps of rhythm – so out of the blue she said, “Let’s move to Berlin.” I replied in a positive manner and now we are here. It was very spontaneous and we really hadn’t planned anything, but we knew some people here and I thought it might be good for my creativity.  

What do you do for a living?
I’m living the artist dream, working in the Mall of Berlin as a stock boy. “Started from the bottom, now we here!” At the same time, I’m doing odd jobs for PLACE mag and I’m helping Carsten “Barney” Beneker with a project on which I am illustrating.

We heard about your T-shirt label, Jacques – what’s the story behind that?

It’s a project I started in the winter of 2014/2015. After I finished art school, I suddenly had the urge to make stuff with Photoshop, Illustrator and InDesign. Which was actually kind of stupid, because I should have started doing that while in art school, that would have made things so much easier. I wanted to make a book containing some of the artwork I had made, which is coming out soon under the title, Doe maar normaal dan doe je al gek genoeg (English: “Just act normal and you are acting crazy enough”). But at the same time, I had these ideas that just didn’t connect well with my other works of art. So I created a different outlet for those ideas, which became Jacques. The logo I use is a garbage bag, because I like to buy vintage clothes and turn them into one-off pieces. At the same time, all the stuff I make will either be in a second hand shop or in a garbage bag someday. And Jacques is my grandfather’s name, that has been passed on to me. At the moment I’m working on a couple of new pieces like shirts, hats, coats, and possibly some bags. I’m sewing things myself, and am hands-on with the screen printing. I try keep the quality of the product as high as possible and have the stuff be fair trade; some of the stuff we do is certified Earth Positive climate neutral. I have been getting a lot of support and good feedback on the products, so as far as that goes, I’m extremely grateful. It’s a wonderful feeling to have people wear your stuff, and as for the future, I am opening a Jacques Web store, and also hope to be in some stores by the end of the year. Fingers crossed!


Who are your favorite people to skate with?
My all-time favorite person to skate with is probably my old roommate G-Dog (Gerben Scharft), but he recently quit skating and started boxing. Nowadays, the people I call to go skate with are Dr. Lensing, Danny Sommerfeld, Tjark Thielker, Nils Brauer, and Daniel Pannemann, who all play a part in making Berlin my new home while simultaneously making me feel like I suck at skating (laughs).

Photos: Danny Sommerfeld
Interview: Pille Pop

Diamond Supply Co. setzt die Segel und macht sich mit der “Yacht Club” Collection auf den direkten Weg Richtung Sommer 2015. Für das gerade erschienene Lookbook hat man kurzerhand eine Yacht gechartert und Poloshirts, Bermuda Shorts und Anoraks schön in Szene gesetzt. Die Bilder des Shootings könnt ihr oben durchklicken und wem die Klamotten gefallen sei der Diamond Online Shop ans Herz gelegt – Ahoi!


Skateboarding verlangt dir, deinem Körper und deinen Klamotten einiges ab – das ist Fakt. Abhilfe schafft – zumindest was die Klamotten und den Verschleiss angeht – jetzt Matix Clothing: Die Company gibt eine lebenslange Garantie auf ihre Jeans. Der frischgebackene Enjoi Pro Zack Wallin hat die Hosen in diesem Video schonmal für euch getestet – sieht so aus als würden die einiges abkönnen!

Der polnische Illustrator und Künstler Pawel Kozlowski aka Swanski dürfte dem aufmerksamen Leser ja hinlänglich bekannt sein. Das Label Turbokolor launchte Swanski mit ein paar Freunden bereits 2007 und langsam macht sich das Label auch in Deutschland einen Namen. Dieser Tage wird die neue Spring/Summer Kollektion namens „Rise Before The Twilight“ in den Shops der Republik erwartet und Art Director Swanski macht seinem Namen mal wieder alle Ehre – so ziehen sich seine extravaganten Prints und All-Over-Muster wie ein roter Faden durch die vielseitige Range.
 Es finden sich Torch Prints neben Camping Prints mit Wild Life Motiven und Kalligrafien. Neben Shorts, Chinos, T-Shirts, Longsleeves, Pullover, Hoodies und Jacken für Männer, beinhaltet die Kollektion auch Hosen, T-Shirts und Jacken für Frauen sowie eine Auswahl an Caps und Hip-Bags. Doch seht am besten einfach selbst – Wir haben das brandneue Lookbook für euch:


Die Herbst/Winter Kollektion 2013 von Wemoto kommt dieser Tage in die Läden – und das nicht zu knapp, denn die Kollektion wurde weiter ausgebaut. Man findet Bestseller ebenso wie warme Strick- und Fleece-Stücke, T-Shirts, Pullis und ein paar Accessoires. Besonders die Kappen mit erhabenem Muster im Retrolook haben es uns angetan. Nicht zu vergessen ist auch die Mädelskollektion. Genug der Worte, schaut euch die Sachen an, den kompletten Katalog könnt ihr euch hier zu Gemüte führen.

Altamont präsentiert ihre Herbstkollektion 2013 namens “Bedouin Burnouts” im Videoformat. Man verlässt gewohnte Pfade, zeigt nicht den nächsten Stufenbanger sondern hat Kids auf eine Farm geschickt, um die neuen Klamotten zu präsentieren. Verantwortlich für den Clip ist Caroline Snow, die ein offensichtliches Faible für Lo-Fi Optik pflegt:

Hier noch ein paar Faves der Redaktion:

Schwarz-weiße Epicness aus der Mojave Wüste. Ben Nordberg ist ein Styler vor dem Herren, das wissen wir nicht erst seit gestern – im Kurzfilm “No Deserter” von James Gardner stellt er sein außergewöhnliches Talent mal wieder unter Beweis. Außerdem stellt der Engländer die aktuelle Sommerkollektion 2013 von Seasons Clothing vor. Wow!

Hinter jedem guten Brand steckt immer ein guter Art Director. Alles geht durch seine Hände und prägt die visuelle Identität der Marke. Unsere Rubrik Behind the Scenes gibt Einblicke in die Arbeit der kreativen Köpfe bei den aufregendsten Brands. Wemoto Clothing feiert Parties auf T-Shirts und chillt mit dem Rest. Wemoto ist das uneheliche Baby von Gregor Garkisch, Patrick Lotz und Stefan Golz, wobei sich letzterer seit den Anfangstagen um das visuelle Erscheinungsbild der kleinen Company mit Sitz im beschaulichen Idstein kümmert. Wir haben uns mit Stefan getroffen, geplaudert und seine Arbeit mal genauer unter die Lupe genommen – Vorhang auf für Stefan Golz.

Interview: Pillepopstar

Hallo Stefan, gib uns doch erst einmal ein paar Fakten zu deiner Person durch und erzähl von deinem persönlichem Werdegang. Wie bist du beim Design gelandet?

Mein Name ist Stefan Golz, Mitgründer von Wemoto Clothing, und ich kümmere mich um das Design und die Creative Direction des Brands. Ich habe schon als Kind viel gezeichnet, gemalt und gebastelt. Mein Vater, der auch schon immer kreativ tätig war, hatte da auch einen großen Einfluss auf mich. So mit 13, 14 habe ich dann auf der Schule „Gleichgesinnte“ getroffen und gemeinsam mit ihnen alles rund um Graffiti, HipHop und vor allem Skateboarding in mich aufgesogen. Von da an war dann klar, was ich später mal machen wollte.

Welchen Stellenwert also hatte Skateboarding bei deiner Entwicklung?

Einen sehr großen. Durch Skateboarding habe ich sehr viele meiner Freunde kennengelernt und bin auf Illustratoren und Künstler wie Sean Cliver oder Mark McKee gestoßen, deren Arbeiten mich einfach umgehauen haben und damals einen sehr großen Einfluss auf mich hatten. Skateboarding ist für mich mehr individueller Lebensausdruck als eine reine Sportart. Die Nähe zur Musik, zur Mode und zur Kunst hat mich vom ersten Tag an gefesselt und bis heute nicht mehr losgelassen.

Du wohnst in Mainz, eine gute Stadt, was Inspiration angeht – oder woher nimmst du deine Ideen?

Inspiration kommt eigentlich durch alles Mögliche, was so um mich herum passiert. Reisen, Freunde, Ausstellungen, Bücher etc. Ein sehr wichtiger Aspekt aber ist Musik, die mich immer wieder auf neue Ideen bringt. Weniger durch die Inhalte, als durch die Stimmung, die sie transportiert. In Mainz fühle ich mich sehr wohl. Auch die Nähe zu Frankfurt, Wiesbaden oder Darmstadt finde ich super, da jede dieser Städte, obwohl sie im Prinzip ja in Sichtweite liegen, ganz unterschiedlich ist.

Erzähl uns mal was zu deinen Weapons of Choice, womit arbeitest du auf welchem Medium am liebsten und warum?

Ich zeichne unheimlich gerne mit Tusche oder Pigment Liner auf beschichtetem Papier. Ich mag den Farbauftrag und die Reduktion bei einer Schwarz-Weiß-Zeichnung.

Wie entwickelst du deine Grafiken? Gibt es da feste Arbeitsabläufe?

Anders als während der Entwicklung der Cut-&-Sew-Kollektion, verfolge ich bei den Grafiken erst mal kein festes Konzept. Meist entwickelt sich das ganz fließend. Die besten Ideen bespreche ich dann noch mal mit Gregor und Patrick. Wenn wir uns einig sind, geht es dann an die finale Umsetzung.

Kommen wir mal auf Wemoto zu sprechen – gib uns doch bitte mal einen kurzen historischen Abriss!

Gregor, Patrick und ich haben mit Wemoto 2003 begonnen. Wir wollten einfach was Cooles auf die Beine stellen, unserem kreativen Output eine Plattform geben. 2004 haben wir dann die ersten T-Shirts sprichwörtlich aus dem Kofferraum heraus verkauft. Das lief echt gut und bald hatten wir sogar Läden wie Colette in Paris bei uns auf der Kundenliste. Wir versuchen immer in Bewegung zu bleiben und Wemoto weiterzuentwickeln. Nach dem Studium mussten wir uns dann entscheiden: 9-to-5 in einem Büro oder Wemoto. Seitdem legen wir, wie auch zuvor, unser ganzes Herzblut in Wemoto.

Verfolgt ihr mit Wemoto eine Philosophie, die du uns in einem Satz erklären kannst?

Gregor hat es vor Jahren in einem Interview wie ich finde ganz treffend formuliert: „Make the party on the shirt and chill with the rest.“

Wo liegen die Unterschiede zwischen deinen persönlichen Arbeiten und den Designs für Wemoto? Gibt es überhaupt welche?

Es gibt hier und da mal inhaltlich und formell kleinere Unterschiede, prinzipiell gehen die Zeichnungen für Wemoto und meine künstlerische Arbeit aber eher Hand in Hand.

Ihr seid, was Kollaborationen angeht, recht offen; mit welchen Künstlern habt ihr schon zusammengearbeitet?

Aktuell mit den Fotografen Nils Mueller und Ramon Haindl. Im Winter kommt eine schöne Kollaboration mit Jason Sellers, der auch unsere Kataloge fotografiert. Dann mit den „international Topsprayern“ Moses & Taps, Lain Schibli vom Amateur Magazine, dem New Yorker Kollektiv/Brand UXA und natürlich mit einigen Brands wie z.B. Pointer, Manhattan Portage, Homemade und einigen mehr.

Wie wählt ihr denn eure Kollabopartner aus? Läuft das auf persönlicher Ebene ab, wie kann man sich das vorstellen?

Eigentlich immer auf freundschaftlicher Ebene. Man trifft sich irgendwo, unterhält sich und tütet nebenher eine mögliche Kollabo ein. Mit den meisten Kollaborationspartnern, egal ob Künstler, Grafiker oder Brand, verbindet uns auch ein persönliches Verhältnis.

Dein Büro befindet sich in Mainz, der Rest von Wemoto arbeitet in Idstein, soweit ich weiß. Wie läuft eure Zusammenarbeit ab?

Wir versuchen uns mindestens einmal in der Woche zu treffen, um die wichtigsten Sachen zu besprechen und deren Ablauf zu planen. Außerdem telefonieren wir meist mehrmals täglich miteinander. Wir sind von Anfang an eigentlich schon ein sehr gut eingespieltes Team gewesen.

Wenn man eure Kollektionen der letzten Jahre anguckt, kommt es mir vor, als würdet ihr immer schlichter werden. Beschreib doch mal in deinen Worten, wie sich Wemoto designtechnisch entwickelt hat.

Wir legen großen Wert auf qualitative Materialien, die sich von anderen Brands Unterscheiden, eigene Farbwelten und schöne Details, die einem oft erst auf den zweiten Blick auffallen. Ansonsten versuchen wir uns bei unseren Kollektionen auf das Wesentliche zu konzentrieren und Styles zu entwickeln, die sich zwar an modischen Strömungen orientieren aber auch eine gewisse Zeitlosigkeit besitzen.

Siehst du es auch so, dass die Grenzen zwischen Skateboarding, Streetwear und Lifestyle immer fließender werden? Wer bedient sich eigentlich mittlerweile bei wem?

Für uns waren diese Grenzen eigentlich auch schon immer fließend. Brands wie beispielsweise Stüssy haben es schon seit den frühen Achtzigern verstanden, Mode, Musik sowie den dazugehörigen Lifestyle von Surfern und Skateboardern auf eine sehr homogene Weise zu kommunizieren. Wir sehen uns da in einer ähnlichen Tradition. Aber natürlich ist es schon zu beobachten, dass sich eine Art Kommerzialisierung eingestellt hat, und Marken, deren Wurzeln im Fashion-Bereich liegen, Dinge machen, die vor einiger Zeit reinen Skate- oder Streetwear-Brands zugeordnet werden konnte.

Wie sieht die Zukunft bei Wemoto aus, wohin geht die Reise?

Wir wollen uns weiterhin auf ein gutes Produkt konzentrieren.

Und wie steht’s denn eigentlich um eure Aktivitäten auf dem Skateboard? Noch aktiv?

Patrick und Gregor sind beide noch am Start. Meist auf der Mini von Patrick. Ich hab schon länger nicht mehr auf einem Board gestanden.

Habt ihr eigentlich was mit MC Fitti am Hut, oder wie kommt es, dass er in „Yolo“ über „Sportsitze mit Schonbezügen von Wemoto“ rappt?

Wir haben uns riesig gefreut, dass er gegen eine Barauszahlung von 250.000 EUR den Namen Wemoto in einem seiner Texte gedroppt hat … hahaha! Nein, wir kannten Fitti noch bevor alles so abging. Wir fanden seine Sachen immer witzig und cool und haben ihn mit Stuff supported.

Danke für deine Zeit, Stefan! Grüße?

Sehr gerne. Grüße gehen natürlich raus an meine beiden Jungs Gregor und Patrick!

Fotos: Wemoto

Das Preloved Team hat es in diesem Sommer richtig gemacht und ein paar Tage an der holländischen Nordseeküste verbracht. Was Dardan, Streiter, Till und Co. skateboardtechnisch fabriziert haben, hat Gerrit erneut stylisch in folgendem Video verpackt.