And let’s be fair with Sneep aka Memoryscreen behind the lens you can expect quality!
The Pop Trading Co. gang in Paris.
Featuring Logan Da Silva Ortiz, Rob Maatman Pascal Moelaert, Darius Trabalza, Myles Shankie, Mats Edel, Billy Hoogendijk, Ali Belhadj & Chima Chibueze.
It is good to see that Bucky is finally back!
Introducing Yeelen Moens, here is Pop Clip #32. This time with music (and a hidden message for the Dutch viewers). Also featuring Alex Raeymaekers, Mats Edel, Billy Hoogendijk, Jair Gravenberch, Hugo Snelooper, Noah Bunink, Ali Belhadj & Buddy Swinkels.
Pop Trading Company Clip #29 is here. Check out that last line by Billy Hoogendijk. Also featuring Niklas Hallman, Marc Haan, Noah Bunink, Othmar van Rijswijk, Willem van Dijk, Alex Raeymaekers & Hugo Snelooper.
Already well-known in Europe it was only a question of time until our Dutch friends from Pop Trading Company get their deserved attention also from the other side of the big pond. Their Thrasher debute could be described as sort of a best of compilation from their clips of the past year, which is still kept black in white but this time they spiced it with some hot tunes!
Featuring Bastiaan Zadelhoff, Noah Bunink, Alex Raeymaekers, Hugo Snelooper, Ali Belhadj, Willem van Dijk, Jeff van der Veken, Jair Gravenberch, Willem Dirks, Marc Haan, Othmar van Rijswijk, Niklas Hallman, Billy Hoogendijk and Mats Edel.
Photo by Danny Sommerfeld
I think at this point we don’t need to mention the skating in these POP clips.
Of course, there are some nice things in here like the two lines by young Jair Gravenberch who is a new addition to the squad or that great last line by PLACE cover boy Alex Raeymaekers! But the thing that immediately caught our eye where some Evisu jeans! If Quartersnacks ever brings back their 30 phattest outfit list Noah will be a strong contender.
Want to find out more about Pop Trading Company check out our article and our documentary about our stay with them last summer.
A few weeks ago I was asked to come join a trip to Amsterdam. We met up with the guys from Pop Trading Co. to work on the article featured in the latest issue of Place. Whilst the weather was great, we went out skating with these guys every day. I took my camera with me and captured everything that went down in the interesting scenery of the Dutch capital.
Read the article here.
Video and text by Peter Buikema
Almost a Sequel
My colleagues like to joke about me always claiming my Dutch identity. Just to give you an example: People often introduce us and say “These are the German guys from PLACE.” And I get an itchy feeling in my brain and say, “No man, I’m not German. I’m Dutch!” It goes both ways, though, as I learned when I went out to Amsterdam last January to do a web interview about Pop Trading Company. After the interview, I went out to kick it with Hugo Snelooper and Bastiaan a.k.a. “Bats” van Zadelhoff. It was one of those cold winter evenings, but we chose to buy some beers and walk the streets of the Dutch capital. Almost immediately both Hugo and Bats told me that they felt I had developed a little German accent! Of course, I felt some type of way about that, so I defended myself by saying that it was a northern accent. But that only made them laugh harder! As in many groups, it’s a sign of acceptance when you get dissed a little bit. Just a little poke in the ribs. Everybody gets it, or at least I hope so…
In the end, I never typed out that web interview and I like to think it wasn’t laziness but foresight that led me to make that Sartrean decision. Because if we had already ran it, this article would feel like a sequel – and the sequel is only very rarely better than its predecessor. So when we flew back from Amsterdam this second time, it felt like not doing something turned out to be the right decision. With that said, here’s a fresh look inside the Pop Trading Company.
The first time I met Mats he was sporting a MoMa PS1 Shirt, I figured he was wearing it as a fashion statement but he wasn’t. For most young people finding a form of self-expression is key and to see somebody take a serious interest in art at 18 years of age made me kind of jealous.
The whole crew was fascinated with danny Sommerfeld’s climbing skills. We would all be skating a spot and somebody would say “Where is Danny?” and the next person would yell out “What the fuck is he doing up there on that balcony?”.
Hugo Snelooper – BS Heelflip
Hugo is one of the best but weirdest people to have a phone conversation with. Why? because he won’t stop making weird sounds when you are trying to hang up the phone “Killerrrr, instinct, G prrrrtpowpowpow.”
Joining the B(r)and
Everybody always says that working with friends can be a double-edged sword. You have to be prepared to both carry the weight in good and in bad times. Ask any Beatles fan and they will tell you that if John Lennon and Paul McCarthy never had that tension, the music would probably not have been all that great. In a way, the Pop guys are like a great band to me, from Peter Kolks and Ric van Rest, who started Pop and put on Willem and Bats – who in turn helped with scouting some new talent that in the end built the b(r)and, and made it into what it is now. Hanging out with the entire group, it felt like we were the opening act, traveling in the same tour bus, hanging out at the same bars, basically going with the flow whilst getting to know each other.
Now, if you hang out with this crew you might start believing that Pop is an acronym for People Owning Personality. Why?
Because everybody has a strong personality and when they get together, everything gets amplified. It brought out the best in all of us and every day was full of laughter mixed in with “real talk” type of conversations. Pop seems to be right on the money not only when in comes to the image of the b(r)and, but also when it comes to the product they put out. As Peter Kolks told us: “We would rather do it the way we want to and die gracefully, than to make something we are not proud of.” And they can indeed be proud. Not only did they get noticed outside of the Benelux borders – which can be a hard thing to do – but they have kept true to their roots by maintaining and pushing their Low Countries aesthetics, only periodically changing up when on tour. Always switching between treading carefully and making a new step, you can tell that a lot of skate nerd knowledge, street smarts, planning, and spontaneity are at work at Pop – together with the occasional beer that will be stretched out like a towel until the last drop has left the can.
A man with experience once told me, “Work together, don’t be afraid to fight each other but never forget to go to the bar together. Because if you don’t, you forget to forget and that will fuck things up in the end.” Luckily, that’s some advice that nobody at Pop seems to need right now because they do all of that organically. Maybe I’m making it sound too utopian. I mean, during our time with them they did make a lot of jokes about each other, tried to hit each other by shooting a football as hard as they could and they might even have posted some unflattering images of each other on the ‘gram. But that’s all just part of the vibe. In the end, the show goes on and they all know that Pop is not a one-man band.
When we where on our way to this bridge Mats said “This looks like a bridge by Calatrava.” and it does but it isn’t. it is what Bats would call a Hoenoe spot. A Hoenoe spot is a spot where Marc Haan will try tricks for hours. This Bank to curb was the perfect Hoenoe spot, because it allowed everyone to cool down in the lake after a long Hoenoe session.
Whilst skating this spot Pop team rider Willem “Wallem” Dirks told me “When we were growing up skating doing a Backside 360 seemed impossible. Nobody I knew could do one, Looking back now it is kind of weird because in the 90’s it was as much of a standard trick as it is now. Our generation just lost it for a minute.
Because most of the crew had to work during the day, Bastiaan a.k.a. Bats a.k.a. Budgetbeuker often found himself in the role of the spotguide, a role he didn’t like. “Yo Bast where are we going?” – “I don’t know man, I am not from here!” I think secretly Bats was quite happy when he had to work, just because he didn’t have to guide us around.
Last week PLACE issue 58 landed in the mail. Tradition says when an issue is done it is time to host a party. This time it had to be Amsterdam. And that was our gut feeling talking. Trust your gut, people! So, when the time came, we linked up with the people from POP Trading Company & G’s to set the right atmosphere, it all turned out well and it was a great evening.
Special Thanks to Levi’s Skateboarding Collection.
All photos by Friedjof Feye & Daniel Pannemann.
This coming Friday,October 7th, we are proud to launch ‘The Handshake’ issue Nr.58
Together with Pop Trading Company and support from Levi’s we would like to invite you to celebrate the launch of our newest issue together with us at Gs Bar on the Ferdinand Bolstraat 158 in Amsterdam.
The Party will start at 10PM and end at around 3AM.
Music will be played by:
At the start of the evening, we will have a showing of Europe Co.’s New Full Length „Autobahn“. The video will premiere at 10pm.
For more information and updates go to our Facebook event by clicking the link bellow.
See you in Amsterdam!
Back in the old days and still relevant today, the handshake is a synonym for an agreement, which is not official until both hands are parted. In this issue, we shake hands with people behind five brands from all over the world that are, in our eyes, totally different from each other and all pretty much rookies in the game. To transport the vibe of each brand we needed to get real insights. So were spending time with the founders, their cliques, and social environments, which, once again, makes the work we do and thus our product very personal.
Pop – Low Country Aesthetics
“Now, if you hang out with this crew you might start believing that Pop is an acronym for People Owning Personality. Why? Because everybody has a strong personality and when they get together, everything gets amplified. It brought out the best in all of us and everyday was full of laughter mixed with “real talk” type of conversations…”
Hotel Blue – A Chat with Nick von Werssowetz
“Sometimes, a few missed connections can still lead where you need to be. The story behind this interview started when I got a text from a friend who was out in Montreal at the time. He sent me a photo of him together with Ayo (Alex O’Donahoel), who unfortunately happened to leave Montreal right before we got there. But as it turned out, Ayo sent a DM letting me know he would be in NYC for the next few days. So we connected when we got to the Big Apple…”
Alex Olson – Leave a Message
“That is what I heard when I tried to call (917) 692-2706, which we all know is the full phone number behind Alex Olson’s enigmatic board brand. I didn’t leave a message but I wanted to. Just to see if anybody would listen to what I had to say and maybe “they” would even call back…”
Europe Co. – A Ruhr Valley Continent
“The urban areas all have this rather modern architectural character with high-rise buildings, strict geometrical forms, and lots of concrete, steel, and glass. The cityscape tends to change at every street corner from snug to rough, from rich to poor, from vibrant green to gloomy grey. As I learned on my visit, this is exactly the environment the Europe Co. is rooted in.”
Öctagon – Die Maschine
Following the Öctagon members on a visual adventure through the greatest machinery of humankind, the city.
The brand new PLACE issue 58 “The Handshake” will be available through skateshops, selected retailers and newsstands – some of the shops got the issue already, just ask!
A little while ago we saw the release of “Lost in the Dam” a collaborative effort between Pop and Magenta. Today we begin to see things even clearer because pop released their footage from their time with the Magenta guys. Now we can focus on friendship and the importance of working together but instead, we are just going to make a point and say that Noah Bunink did the best line we have seen all year! Ollie up, crooks bonk down, drop the board, pick it up and fs flip the stairs, great! Now it is not only Noah who should get his props, it is also the work of the filmer. Most people would have stopped recording but this guy kept it going and helped create something really nice!
Let us start out by complimenting Josh Roberts on making Amsterdam look like it isn’t a strong part of Babylon #babylonwillfall. Secondly, it is nice to see some of the homies use those famous 15 minutes to shine as hard as they should! Enjoy this little gem.
Photo by Hugo Snelooper
For those of you that don’t know about Spot The Spot it’s an event that was first started by Frisco and now by same people under the Pop Trading Co. umbrella, this year the event had its 10 year anniversary. The formula stayed basically the same, a group of people gather together and skate from spot to spot having a session at each spot. the timing has stayed the same as well, every year just before the kids and the students go back to school Spot The Spot brings people together for one last great day of skateboarding. This tradition started in Arnhem for seven years before it started to travel around Belgium and The Netherlands and now in 2016 the Dutch capital was selected and thus saw its first edition.
The whole thing started at 2 with a nice crowd that had gathered in front of Ben-G skate shop. Nike sponsors the event and thus there were some shoes and some spot the spot apparel made for you to win during one of the sessions. As most of us know skaters can be unpredictable and that means that sometimes unplanned spots get skated as well, this year we saw Spot The Spot veteran Jaap van Marle try one of the “worst street gaps” in Amsterdam. Unfortunately, he did not get to ride away but it is people like Jaap that create the atmosphere that makes Spot The Spot something you want to participate in every year.
Tim Zom Frontside Boardsliding in Muska-esque atire.
This guy was raging at every spot without any regard for his own safety.
Santiago Sasson traveled down from Paris and did this nice Frontside Wallie Backside 180.
Product toss photos are always the best to look at determination and defeat all captured at once.
Photos by Danny Sommerfeld
Text by Roland Hoogwater
We are out in Amsterdam working on our new issue and we ended up hanging out with two of Pop Trading Company’s own, Alex Raeymakers and Mats Edel. Most of you know how it goes you hang out, drink a beer and soon enough you switch from playing music to watching skating on Youtube. Alex and Mats definitely have an interesting taste when it comes to their go to’s on Youtube. So for this one-time column, we asked them to show their top picks and trust us when we say that it is worth it to watch them all! You might learn a thing or two.
Freestyle Marco is a showman you can actually book, go to his website it won’t be hard to find.
The Gapman has us second guessing what counts as a make.
This guy just doesn’t stop.
Just that Ollie to Pogo makes this one a must watch!
Mack is still very well known around the world for toasting some of Germany’s biggest rails.
New month, new Pop Trading Company clip! Creative, innovative and Dutch as usual!
The Dutch homies from Pop Trading Co. Just had a nice little article in the latest Free Mag and to commemorate this event they released a longer Pop clip in collaboration with Free Mag. There is a lot of nice skating in this one but the first line is an Amsterdam classic.
The whole crew is nice but we need to give some extra props to Noah for that ghetto bird attempt!